Tag
Brand Loyalty
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MembershipArticleOver 2 years old
Create a Successful Member Loyalty Program
Introducing a loyalty program can improve retention and create more member value. But a lot of work goes…
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MembershipArticleOver 5 years old
Groupon, Aiming to Rekindle Success, Embraces Membership Model
The company, which remains publicly traded and active on the stock market despite losing its initial momentum, is…
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MembershipArticleOver 5 years old
Why Brick-and-Mortar Retailers are Embracing Subscriptions
Borrowing cues from Amazon Prime with a need to build long-term engagement, major retailers are starting to embrace…
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MembershipArticleOver 5 years old
Study: Better Connect with Members to Increase Loyalty, Retention
In its newly released Member Loyalty Study, Community Brands offers tips for connecting with members and boosting retention…
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Marketing / CommunicationsArticleOver 5 years old
Lessons on Brand Loyalty From the Chipotle Crisis
When Chipotle, a leader in the fast-casual space, was confronted with a food safety crisis two years ago,…
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MembershipArticleOver 5 years old
The Mathematics of Member Engagement
You and your team walk into a restaurant for dinner. The food is very good. But, the service…
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MembershipArticleOver 5 years old
News Quiz: Can You Name the Most Loyal Generation?
Welcome to the weekly news quiz, where we test your nose for association news. In this edition: An…
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MembershipArticleOver 5 years old
Surge: Membership Lessons From a Discontinued Soda
The cult of Surge convinced Coca-Cola to bring the soda back, and the reason it did is one…
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MembershipArticleOver 5 years old
Rules of Engagement: Join the Membership Club
Lessons from associations' for-profit kin, the membership club.
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MembershipArticleOver 5 years old
Membership At Scale: Lessons From Costco and Amazon Prime
Two of the best private-sector examples of membership programs have impressive reach, but that doesn't mean their models…
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Marketing / CommunicationsArticleOver 5 years old
Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds
Millennials are practical and engaged when forming brand perception, contradicting the “brand agnostic” idea of the Gen Y…
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MembershipArticleOver 5 years old
Larky Offers Up Member Benefits At Your Fingertips
Two Michigan entrepreneurs recently developed an app that helps consumers find member benefits they’re entitled to, but aren’t…
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Marketing / CommunicationsArticleOver 5 years old
Starbucks Stretches its Loyalty Cards: What Can You Learn?
The extremely popular, closely-watched business model will expand beyond the stores starting in May. What could you learn…
