Tag
Brand Protection
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AdvocacyArticleOver 5 years old
Taylor Swift’s Shrewd Strategy for Fighting Counterfeiters
At the same time a major fashion industry trade group is already grappling with a glut of counterfeit…
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Marketing / CommunicationsArticleOver 5 years old
Protect Your Association’s Brand: When it’s the Wrong Time
As two recent incidents show, the dangers of coming down too hard on fans, enthusiasts, or the quote-unquote…
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Marketing / CommunicationsArticleOver 5 years old
How To Put Your Twitter Account On Lockdown
With two recent brand-hacking incidents, Twitter is facing rising calls to improve its security. How can you keep…
