Tag
Business
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Marketing / CommunicationsArticleOver 5 years old
Are Political Ads on Social Media OK? Many Say Yes
A new study from the Public Affairs Council finds that even given recent controversy over the use of…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: The Subtle Power of Inbound Marketing
Why organizations should move away from standard promotional strategies. Also: Become more efficient with digital automation tools.
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Marketing / CommunicationsArticleOver 5 years old
Everything You Can (and Should) Learn From Influencers
On social media, digital influencers often have the freedom to act and respond in ways that your organization…
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LearningArticleOver 5 years old
Four Tips for Staying Healthy While Traveling
Whether you’re flying across the country or across the world, it’s important to take steps to ensure your…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: Want Members to Watch Your Webinars? Get Creative
Put a new spin on the online format to attract a bigger audience. Also: how your digital devices…
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AdvocacyArticleOver 5 years old
Nonpartisan Business Coalitions Pledge to Boost Voter Turnout
Several major coalitions, without party affiliations but with big corporate names under their banners, are working to get…
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Career DevelopmentArticleOver 5 years old
Are Younger Generations Really Job-Hoppers?
A recent study by Zapier suggests that the reputation younger workers have for frequently leaving jobs actually reflects…
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Marketing / CommunicationsArticleOver 5 years old
Social Ad Spending Is Growing, but What’s the ROI?
While spending on social media is rising along with digital ad spend in general, social platforms can sometimes…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Doing Inclusive Marketing Right
What it takes to connect with diverse audiences through inclusive marketing. Also: How your association can help industry…
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Organizational StrategyArticleOver 5 years old
Best Strategies for Allocating Your Forthcoming UBIT Refund
After Congress repealed a section of the 2017 tax law that required associations and other tax-exempt groups to…
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LearningArticleOver 5 years old
Historical Association Initiative Examines White House Legacy of Slavery
A new White House Historical Association research initiative, unveiled during Black History Month, is setting out to detail…
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Marketing / CommunicationsArticleOver 5 years old
Fact-Checking Groups Aim to Minimize Coronavirus Confusion
Nonprofits focused on verifying facts in real time are working in overdrive to make sure that information about…
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Meetings / EventsArticleOver 5 years old
Will Event Cancellation Insurance Cover the Coronavirus?
Associations worried they might have to cancel a meeting due to the Wuhan coronavirus typically won’t have coverage…
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MembershipArticleOver 5 years old
Five Ways to Boost Your Microvolunteering Resources
Sometimes, it comes down to the right task doled out the right way. Here are some ways to…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Preparing Your Association for PR Challenges
A crisis communications plan will help you expect the unexpected. Also: Want to be a better leader? Find…
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AdvocacyArticleOver 5 years old
How Associations Are Helping Shape the Super Bowl Behind the Scenes
The Super Bowl is the ultimate show of lots of people coming together to put on something really…
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Marketing / CommunicationsArticleOver 5 years old
Can Real-Time Public Relations Analysis Help Association Marketers?
New research looks at ways that analysis of social media and online forums can help marketers understand their…
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Brand Safety: Coalition Works to Label, Isolate Dangerous Online Content
A number of major advertising groups, working with large advertisers, agencies, and dominant social media platforms, are collaborating…
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Marketing / CommunicationsArticleOver 5 years old
Life Insurance Beneficiaries Often Aren’t Prepared for the Worst, Association Finds
A new survey from the National Association of Insurance Commissioners finds that many consumers don't know whether they…
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Marketing / CommunicationsArticleOver 5 years old
Finish the Sale: 4 Strategies to Prevent Abandoned Online Carts
An abandoned cart could be a missed opportunity … or a potential second chance, depending on how you…
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Marketing / CommunicationsArticleOver 5 years old
3 Content Marketing Ideas For Associations in 2020
With a new decade underway, here are content marketing ideas to help you stay ahead of the association…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Finding Success Without Facebook
For some, the social media platform is no longer a part of their marketing plans. Also: What associations…
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AdvocacyArticleOver 5 years old
Having Trouble Planning a Vacation? Use This Tool
The U.S. Travel Association has created an interactive PTO-planning tool in honor of Tuesday’s National Plan for Vacation…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Make an Impact With LinkedIn
Nonprofits can find growth opportunities on the social network focused on professionals and job seekers. Also: Want to…
