Tag
CMO-CIO
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Marketing / CommunicationsArticleOver 2 years old
Four Skills Required for Every Chief Marketing Officer Now and Moving Forward
Technology has played an increasingly important role in marketing over the past decade and continues to be a…
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Marketing / CommunicationsArticleOver 5 years old
Is Your CMO Keeping Up With MarTech?
CMOs have increasingly been tasked with an ever-greater share of the technology conversation within an organization. But if…
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Executive LeadershipArticleOver 5 years old
CIOs Need to Think More Like CEOs
At times, the chief information officer is the leadership role that feels like it gets no respect in…
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Executive LeadershipArticleOver 5 years old
What Target’s Breach Proves: The CIO’s Role Matters More Than Ever
In the wake of Target's massive data breach, the company's chief information officer was the first C-level executive…
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Executive LeadershipArticleOver 5 years old
Social Media Roundup: The CIO Role In IT’s Transformation
The future of IT—and the CIO’s role in leading change. Plus: event applications come 2014.
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Marketing / CommunicationsArticleOver 5 years old
Digital Marketing Strategy: The Disconnect Between CMOs and CIOs
A new survey of these C-suite executives illustrates the differences in perspectives on digital marketing strategy and how…
