Tag
Communications
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Marketing / CommunicationsArticleOver 5 years old
Tell Your Story Visually With an Infographic
An infographic can be an engaging, impactful alternative to written content. But what goes into a compelling data…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Association Workplaces That Set the Standard
Among the The Washingtonian's picks for best workplaces are a number of associations and industry partners. Also: Don't…
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Marketing / CommunicationsVideoOver 5 years old
ASAE — Thank You, Happy New Year!
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Problem Solving In A Panic
Show your smarts by preparing a backup plan when work goes awry. Plus: How participating in a #tweetchat…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Creative Listening Unlocks Potential
Your creative listening skills can prove key when identifying innovative opportunities. Plus: tips to get you moving along…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: How to Maintain Strong Vendor Relationships
How to work more effectively with vendors. Plus: Six tips to snap the perfect photograph for your website…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: The Best Decision Isn’t Always Easy
A toy company's legal battle with a legendary rap group ends, and its mea culpa offers a good…
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Marketing / CommunicationsArticleOver 5 years old
Boxer: The Latest Email App Contender
The social-enabled email app Boxer comes with a must-have feature for nearly every office environment—Exchange support. Also: Create…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Millennial Membership Lessons From Churches
Much like associations, churches are trying to draw in millennials as members—here’s what they’ve learned. Plus: Condense that…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Storytelling for Newbies
Why it's important to work on your storytelling skills. Also: Create a framework for members and volunteers to…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: When It’s Time to Ditch the Membership Cards
The story of one organization that eliminated membership cards, while keeping everyone's interests in mind. Also: Communication techniques…
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Marketing / CommunicationsArticleOver 5 years old
Dégagé Ministries: A Well-Crafted Nonprofit Video Pitch
How one religious nonprofit group found the perfect way to push its message this Veterans Day. Also: The…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Why Rebranding Isn’t As Scary As It Seems
Rebranding is far from easy, but a successful strategy will give you an advantage over the competition. Plus:…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Why Making Mistakes is OK
Learn from your errors and then let the mistakes slide. Plus: Avoid spamming your members.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Save Face By Hiring A PR Team
Professional clean-up, courtesy of your PR team. Also: Points to consider before enforcing—or implementing— an office dress code.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Communicate To Solve Member Complaints
Unearthing the root cause of your members’ complaints. Plus: Understanding who your givers are, and what they want…
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Marketing / CommunicationsArticleOver 5 years old
HealthCare.gov: A Healthy Discussion on a Website in Crisis
With the high-profile, extremely complex HealthCare.gov facing major technical problems, it's worth considering how you can avoid similar…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Responding to Your Critics
How to address negative comments on social media. Plus: extend the value of your conference beyond the physical…
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Marketing / CommunicationsArticleOver 5 years old
Survey: Response to Customers Too Slow in the Social Media Age
Today’s consumers—and association members—expect their questions to be answered, like, yesterday. But research shows that in email and…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Is Your Association Like Game of Thrones?
Does your organization’s political culture resemble an episode of Game of Thrones? Plus: How to analyze member feedback.
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: The Silver Lining in Employee Turnover
Why losing employees isn’t always such a bad thing. Also: what to do when your newsletter can’t keep…
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Marketing / CommunicationsArticleOver 5 years old
Study: People Want to See Impact of Charity-Linked Buys
Consumers who purchase charity-linked products want more than just to purchase more wristbands, or pom-poms, or, you know,…
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Marketing / CommunicationsArticleOver 5 years old
When Function Trumps Form
Get better results when launching your next website or content program. Plus: How to write emails your members…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: How to Communicate Better With Instagram
Inject some personality—and some fun—into your member outreach campaigns with Instagram. Plus: look for these red flags when…
