Tag
Communications
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MembershipArticleOver 5 years old
Daily Buzz: Get the Attention of Potential Members With These Phrases
Every word counts when it comes to marketing your association to potential members. Also: Balance video calls with…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How HR Can Help Organizations Through Uncertain Times
Try these techniques to keep employees motivated and prepared for change. Also: Why press releases still have a…
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Marketing / CommunicationsArticleOver 5 years old
How to Create an Effective Crisis Media Plan
From COVID-19 and workplace violence to data breaches and natural disasters, crises can arise at any moment, and…
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MembershipArticleOver 5 years old
Make New Members Feel Welcome
A few simple steps can make new members feel welcome Allison Klein, senior vice president of strategic engagement at…
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Marketing / CommunicationsArticleOver 5 years old
How to Boost Authenticity in Your Marketing and Communications Efforts
The other day, I heard kids in the background as an expert was being interviewed on the radio.…
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Conscious InclusionArticleOver 5 years old
How to Ensure Your Website Is Inclusive and Welcoming
When it comes to websites, people often throw around the term inclusive design. Inclusive design helps us create…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Give Feedback Without Being Rude
How to be clear, direct, and respectful with employee feedback. Also: digital revenue opportunities your organization can take…
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Marketing / CommunicationsArticleOver 5 years old
I Can’t Live Without My…Viber App
“Viber is a communications app that allows you to talk with staff in groups or one on one…
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GovernanceArticleOver 5 years old
8 Questions to Ask Before Speaking Out
Is now the time to speak up or stay quiet? Amy Showalter, principal of the Showalter Group, Inc.,…
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Conscious InclusionArticleOver 5 years old
Language for All: Inclusive Language Strategies for Your Association
As associations welcome an increasingly diverse membership into the fold, the way they communicate is crucial. This is…
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Marketing / CommunicationsArticleOver 5 years old
Thought Leadership Strategy Made Easy: Eight Simple Steps
Associations are authorities on the industries and professions they represent, and their leaders have deep expertise to share.…
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Marketing / CommunicationsArticleOver 5 years old
What Campaigns Can Teach Associations About Messaging
While presidential campaigning for this year has taken a backburner to coronavirus, it can teach associations key lessons…
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Marketing / CommunicationsArticleOver 5 years old
Why One Association Didn’t Let COVID-19 Stop Its Rebrand
After spending a year working with stakeholders to redesign its image, the American Lung Association decided not to…
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AdvocacyArticleOver 5 years old
Is It Time to Take a Stand?
The American Planning Association (APA) had been engaged with the issue of climate change for more than a decade when…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Ideas for Freshening Up Your Newsletter
How to make each version unique for members. Also: what to do when your organization’s strategic plan is…
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Marketing / CommunicationsVideoOver 5 years old
2020 Gold Circle Awards
Congratulations to 2020 Gold Circle Awards winner, the Association of Equipment Manufacturers, for its AEM Industry Advisor e-Newsletter.
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Want to Communicate Better? Build Trust
Even a skilled speaker won’t be heard without credibility. Also: how data visualization can improve the member experience.
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Marketing / CommunicationsArticleOver 5 years old
Email Marketing Do’s and Don’ts During COVID-19
What to do and what to avoid when it comes to connecting with your audience during the current…
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Marketing / CommunicationsArticleOver 5 years old
How to Nurture Sponsor Relationships Amid Virus Cancellations
COVID-19 has spurred organizations to work remotely, schools to close, and conferences to cancel. Amid the uncertainty, it’s…
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Marketing / CommunicationsArticleOver 5 years old
Leading During an Epidemic: Communicating With Staff and Members
COVID-19 has placed new pressures on association leaders. How do you communicate with staff and members? What do…
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Marketing / CommunicationsArticleOver 5 years old
Thinking of Bringing Slack to Your Workplace? Consider These Tips First.
Slack is hugely popular in workplaces around the country for facilitating team collaboration, but a bad implementation can…
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Marketing / CommunicationsArticleOver 5 years old
How Biden’s Stutter Offered This Group a Messaging Opportunity
When presidential candidate and former Vice President Joe Biden was mocked for his stuttering during a debate, the…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Struggling Chapter Leadership? Help Them Out
What to do when you encounter a chapter in turmoil. Also: Print should still have a place in…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Don’t Be the Scary Boss
You may be intimidating your employees without knowing it. Also: Taking your digital content to the next level.
