Tag
consumer engagement
-
Meetings / EventsArticleOver 5 years old
Snowsports Group Unveils Consumer-Focused Tradeshow Strategy
Less than three years after selling its decades-old business-to-business tradeshow, Snowsports Industries America is diving back into the…
-
Marketing / CommunicationsArticleOver 5 years old
Association Rebrand Puts Focus on Consumers
Following high-profile members leaving the Grocery Manufacturers Association over concerns about its advocacy positions, the group is changing…
-
Marketing / CommunicationsArticleOver 5 years old
Meet Chuck, the Beef Industry’s New AI-Driven Take on What’s for Dinner
The National Cattlemen’s Beef Association released a new virtual assistant to bring some beefy knowledge to your nearest…
-
Marketing / CommunicationsArticleOver 5 years old
Survey: Email Annoys Us But Keeps Us Engaged
A new study from Adobe finds that email engagement is holding steady, but a variety of email-related annoyances…
-
Marketing / CommunicationsArticleOver 5 years old
American Diabetes Association Moves Catalog From Print to Digital
The new platform will allow the group to showcase its products in a variety of ways while reaping…
