Tag
CPR
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AdvocacyArticleOver 2 years old
Association Launches CPR Training Program for Black and Hispanic Communities
The American Heart Association’s Be the Beat initiative is designed to bring training to churches, colleges, and other…
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Marketing / CommunicationsArticleOver 5 years old
A Look Inside an Effective Consumer-Focused PR Campaign
In June 2016, the American Physical Therapy Association launched #ChoosePT, a broad, integrated, multi-phased campaign to educate consumers…
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PR Association Chapter Appoints First Ethics Officer
The Tampa Bay chapter of the Public Relations Society of America appointed its first ethics officer to help…
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Marketing / CommunicationsArticleOver 5 years old
Groups Target Young Latinos With CPR Training Video
Latinos who suffer out-of-hospital cardiac arrests are less likely to survive, and the American Heart Association and the…
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LearningArticleOver 5 years old
Heart Association Rolls Out Traveler-Friendly CPR Training
Got five minutes to spare before your flight? Use the time to learn CPR, courtesy of the American…
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Marketing / CommunicationsArticleOver 5 years old
”SPIKE” Your Marketing Efforts To Take Them To The Next Level
PR and marketing strategist Adele Cehrs shares how associations can boost marketing ROI by taking advantage of noteworthy,…
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Marketing / CommunicationsArticleOver 5 years old
Push It Real Good: Heart Association, DJ Earworm Build CPR Awareness
With the help of popular mixologist DJ Earworm, the American Heart Association aims to keep hearts beating and…
