Tag
Customer Engagement
-
Marketing / CommunicationsArticleOver 5 years old
Four Retail Loyalty Trends Associations Should Watch
From digital kiosks to voice technology to personalized messaging, retail loyalty programs have embraced increasingly sophisticated tools and…
-
Marketing / CommunicationsArticleOver 5 years old
Data Point: Look Who’s Tweeting
Not all Twitter users are the same.
-
Marketing / CommunicationsArticleOver 5 years old
What’s the Value of an Online Review?
Your members might post feedback on sites like Yelp, Google, and Facebook. A new study suggests that these…
-
MembershipArticleOver 5 years old
Four Fresh Lessons on Loyalty From Retailers
Retail programs of all shapes and sizes have become more common, and their many tricks might prove useful…
-
Marketing / CommunicationsArticleOver 5 years old
How Omnichannel Marketing Can Build Relationships With Your Members
Two new reports point to member engagement challenges for associations, which could mean it’s time to test out…
-
Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: When Freebies Are Problematic
Offering a giveaway? Let fashion retailer Forever 21 give you a lesson in what not to do. Also:…
-
Organizational StrategyArticleOver 5 years old
After the Gold Rush: Lessons on Platform Maturation from HQ Trivia
Associations could learn a lot from the popular live trivia game, which is facing challenges as its model…
-
MembershipArticleOver 5 years old
Lessons in Building Loyalty From Retailers
A retail-focused Yes Marketing report finds that building value is more important to increasing long-term loyalty than simply…
-
MembershipArticleOver 5 years old
Talking Tech: See What Your Member Sees
Customer experience, or CX, has emerged as a vital business strategy for all types of organizations, including associations.…
-
Marketing / CommunicationsArticleOver 5 years old
Three Trends to Watch in the Loyalty Program Space
Spurred on by Amazon, retailers are upping their loyalty program game—and associations that focus on loyalty might want…
-
Marketing / CommunicationsArticleOver 5 years old
Serve Members by Serving Their Customers
Associations are all about serving their members. But sometimes, the best way to do that is to go…
-
Marketing / CommunicationsArticleOver 5 years old
Membership Memo: Customer Connections
Serve members by serving their customers.
-
Meetings / EventsArticleOver 5 years old
Conference Circuit: Customer Engagement
The Professional Association for Customer Engagement’s Annual Convention & Expo begins next week in San Antonio.
-
Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Where Email Marketing Is Headed
How will email marketing change in the future? Don't miss the email marketing trends that every marketer needs…
-
Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: The Loyalty Program Buffer
Why your loyalty program could soften the blow during a brand crisis. Also: Think of your website as…
-
Marketing / CommunicationsArticleOver 5 years old
Report: The Shifting Nature of How Millennials Perceive Causes
A new retrospective report from Achieve and the Case Foundation points to a shifting understanding of how millennials…
-
MembershipArticleOver 5 years old
Reward Members for What They’re Already Doing
A new membership program from comic-book giant Marvel shows earning loyalty may be as simple as rewarding existing…
-
Marketing / CommunicationsArticleOver 5 years old
The Case of the Abandoned Shopping Cart
If you are Costco, an abandoned shopping cart means melting ice cream forming a sticky pool on the…
-
MembershipArticleOver 5 years old
More Join Buttons, and Other Lessons From MMCC 2016
Amazon's persistence in driving users to "Try Prime" is a lead associations ought to follow and just one…
-
Marketing / CommunicationsArticleOver 5 years old
Loyalty Program: : CVS Ditches the Receipts (Finally)
A major pharmacy chain shifts gears on the most annoying part of its long-running loyalty program, and does…
-
Marketing / CommunicationsArticleOver 5 years old
Life Insurance Industry Still Struggling to Engage With Millennials
Life insurance providers are always reaching out to prospective customers, but one group remains more elusive than all…
-
Marketing / CommunicationsArticleOver 5 years old
Study: Millennials Most Likely to Pay for Loyalty Programs
In a bit of news that could prove promising for membership-based associations, a new LoyaltyOne survey finds that…
-
Marketing / CommunicationsArticleOver 5 years old
Data Nugget: How Millennials Want to Do Business
In a survey of executives, millennials showed clear preferences for researching and engaging with vendors that differed from…
-
Marketing / CommunicationsArticleOver 5 years old
Study Identifies Six Marketing Trends to Watch For
Are you a marketer? If so, you’ve probably seen your job function evolve over the last several years,…
