Tag
customer loyalty
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MembershipArticleOver 2 years old
The First Question to Ask to Improve Nondues Revenue
As association professionals, we’re always looking for new ways to increase nondues revenue, often by learning what new…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Fake the Engagement: Three Marketing Strategies To Build Emotional Loyalty
It’s not about pushing short-term campaigns or even long-term purchases. You want to win over customers to your…
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Business DevelopmentArticleOver 5 years old
Groupon and LivingSocial: Lessons for Associations
For years, Groupon and its main competitor, LivingSocial, were seen as incredibly buzzy, profitable businesses—and they were built…
