Tag
Data Analysis
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Organizational StrategyArticleOver 1 year old
From Compliance to Clarity: How Generative AI Transforms Financial Data Into Strategic Intelligence
Many association executives sit on decades’ worth of strategic intelligence — and barely use it. IRS Form 990…
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Organizational StrategyArticleOver 2 years old
How to Rethink Your Business Model
Association experts are rethinking business models to better respond to the needs of current members, while also drawing…
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MembershipArticleOver 2 years old
Initial Steps for Putting Your Member Data to Work
Data has long been important to associations as it drives fundamental operations like billing, renewals, and member information.…
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AI for Associations: How to Supercharge Your Member Strategy
A better member experience starts with personalization—one area in which artificial intelligence shines.
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MembershipArticleOver 5 years old
Tech Memo: Members Get It Done
Volunteer tech know-how streamlines a complex project.
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GovernanceArticleOver 5 years old
Don’t Let Association Data Myths Hold Back Your Analytics
The ability to engage in data analysis is not a destination, it is a muscle your staff possesses—and…
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MembershipArticleOver 5 years old
How Cloud Computing Can Boost Your Member Engagement
From thinking more strategically about member data to building benefits that leverage cloud resources in innovative ways, associations…
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Marketing / CommunicationsArticleOver 5 years old
Three Steps to Help Your Marketing Department With Revenue Attribution
In the COVID-19 economy, generating revenue is crucial, and marketing departments being able to attribute revenue to their…
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AdvocacyArticleOver 5 years old
Harness Data to Support Your Work
These days, everybody is talking about the importance of data—and for good reason. Data and other evidence provide…
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LearningArticleOver 5 years old
Daily Buzz: An Offbeat Example of How Data Can Inform Anything
What your association can learn from Adam Sandler’s film career. (Yes, you read that right.) Also: a psychological…
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LearningArticleOver 5 years old
Daily Buzz: Why You Need a Data Advocate
Data doesn’t have meaning unless someone can interpret it and tell its story, like a data advocate. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Better Data Can Lead to Better Sponsorships
A new survey reveals that associations are not collecting enough data about their sponsorship programs. By being more…
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Marketing / CommunicationsArticleOver 5 years old
Get the Most from Your Email Metrics
What is the first step associations need to take when looking at their email data? First look at…
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Marketing / CommunicationsArticleOver 5 years old
The Fix: Email Data Dive
Associations have a wide swath of email data at their disposal, but how do they use it to…
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Marketing / CommunicationsArticleOver 5 years old
Report: How Event Marketing Data Has Broad Ripple Effects
The nature of event data, which covers a breadth of disciplines over a short period, can have significant…
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LearningArticleOver 5 years old
Ensure Your Price Is Right on Products and Services
Here’s what you should do and shouldn’t do when pricing your association’s products, services, and events.
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Marketing / CommunicationsArticleOver 5 years old
Apply Customer Journey Mapping to Solve Members’ Needs
Your association might provide a long list of member benefits, but do you know exactly how and when…
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MembershipArticleOver 5 years old
What Can Artificial Intelligence Do for Your Members?
For membership organizations, one of the primary benefits of artificial intelligence is that it adds a hook to…
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MembershipArticleOver 5 years old
Leverage Your Data Like a Data Scientist
Almost every association professional I meet with these days is trying to figure out how to take advantage…
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LearningArticleOver 5 years old
A Simplified Way to Analyze Price Sensitivity
Many associations make pricing decisions based on pride, instinct, and inertia. You feel a program is worth $1,000,…
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LearningArticleOver 5 years old
#Ideas17: A Scientific Method for Parsing Research
Are you properly making decisions based on the research that’s coming in? During the “Information Indigestion” session at…
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LearningArticleOver 5 years old
Use Data to Boost Your Professional Development Programs
Many professional development units within associations are charged with a difficult task—offering a robust learning portfolio and, at…
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Executive LeadershipArticleOver 5 years old
The Pollsters Whiffed. But Data-Driven Leadership Still Matters.
Big-name polling analysts failed to predict last week’s presidential election. There’s a lesson there in how leaders should…
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MembershipArticleOver 5 years old
More Than a Gut Check: Why Chapter Dashboards Are Important
Management expert Peter Drucker said, "What gets measured, gets managed." It's the reason internal teams are given quarterly…
