Tag
Data Management
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Marketing / CommunicationsArticleOver 5 years old
Centralize Your Data to Create Better Member Experiences
Associations offer member value through networking events, advocacy, or certifications. But offering these services isn't enough. You need…
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MembershipArticleOver 5 years old
Leveraging Data to Diversify Revenue and Meet Member Needs
In a normal year, member dues and in-person events would be the primary revenue sources for many associations.…
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OperationsArticleOver 5 years old
Fall Cleaning: Is it Time to Tidy Up Your Data?
Are you investing enough in data hygiene? In the final installment of our three-part data series, learn how…
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Organizational StrategyArticleOver 5 years old
Three Keys to Successful Use of Data in Decision Making
Data is a powerful asset to have when facing new challenges. COVID-19 provides the perfect example: Medical experts…
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Marketing / CommunicationsArticleOver 5 years old
Digital Metrics to Set and Monitor to Improve Event Marketing
Data can be king when it comes to digital marketing, but what data can bring the best results?…
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OperationsArticleOver 5 years old
Cybersecurity Trends to Watch in 2020
What will the cybersecurity landscape look like for associations in 2020? The landscape is continuing to shift to…
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Business DevelopmentArticleOver 5 years old
Data: More Investment in AI
In a global survey from Deloitte, 47 percent of firms said they’ve already invested from $500,000 to $5…
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GovernanceArticleOver 5 years old
What Associations Need to Know About the New York Data Privacy Law
Associations across the nation face heightened data privacy and data breach notification requirements due to a far-reaching new…
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Organizational StrategyArticleOver 5 years old
Daily Buzz: Don’t Let Your Great Ideas Go to Waste
Can’t tackle new ideas now? Create a physical space to store them for future use. Also: Why your…
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OperationsArticleOver 5 years old
Achieve the Dream of Becoming a Data-Driven Association
The phrase “data driven” is a popular buzzword for associations, but too often that phrase is not reflected…
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LearningArticleOver 5 years old
Data: Still Struggling With Analytics
Only 9 percent of businesses surveyed by the Institute of Management Accountants said they have completely implemented their…
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Organizational StrategyArticleOver 5 years old
Books: Dream Teams; the Sponsor Effect; and Turning the Flywheel
Pirate partnerships, rap contests, World of Warcraft attacks: Contently cofounder Shane Snow taps into the unorthodox in his exploration…
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Marketing / CommunicationsArticleOver 5 years old
Why Unstructured Member Data Is a Marketing Treasure Trove
Marketing 101 says just because a potential customer walks in your door doesn’t mean she’s going to buy…
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MembershipArticleOver 5 years old
Keep Your Member Directory Cyber-Safe
Member directories are common on association websites, whether they’re members-only directories for the association community or public ones…
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OperationsArticleOver 5 years old
25 Tech Terms Every Association Pro Should Know
Tech terms—from cloud computing to business intelligence—are ever present in association life. They come up during meetings, in…
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Marketing / CommunicationsArticleOver 5 years old
Get the Most from Your Email Metrics
What is the first step associations need to take when looking at their email data? First look at…
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Organizational StrategyArticleOver 5 years old
Data Culture: Why Your Organization Should Think Beyond Big Data
Is now the time to remove the term “big data” from your vocabulary and rethink how you can…
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MembershipArticleOver 5 years old
Identity Management Essentials
What’s the biggest challenge in managing members’ data? The goal for any association should be to create a…
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10 Cybersecurity Tips Every Association Executive Should Know
The single most effective way to keep your cybersecurity awareness high and your data protected and secure isn’t…
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MembershipArticleOver 5 years old
Daily Buzz: Hone Your Data Management Process
Drowning in data? Add these housekeeping tips to your data management plan. Also: improving the certification exam experience.
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States to Watch for Data Privacy and Protection Laws
States like California, Hawaii, and Washington have passed or proposed new laws that provide their citizens with greater…
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GovernanceArticleOver 5 years old
Stay Two Steps Ahead of Hackers: The Cyber Insurance Toolbox You Need
Most associations understand the need for cyber insurance as a risk transfer tool. The question is no longer,…
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Meetings / EventsArticleOver 5 years old
I Can’t Live Without My…SignUpGenius
“SignUpGenius has helped us immensely in organizing volunteers for our annual conference. It lets volunteers pick a date,…
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Executive LeadershipArticleOver 5 years old
Leadership, Now With Less Narcissism
The age of the “great man” leader may be over, but one study suggests CEOs still stumble over…
