Tag
Data Strategy
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Executive LeadershipArticleOver 2 years old
Why Data Strategy Success Starts With the CEO
Who is responsible for driving data strategy in your association? If you didn't say the CEO or executive…
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Organizational StrategyArticleOver 2 years old
Business Pro Tip: Move Beyond a Third-Party Data Strategy
With privacy concerns growing around invasive data acquisition methods, marketers are asking people to directly share their feedback—commonly…
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Organizational StrategyArticleOver 2 years old
How ACR’s Data Strategy Impacts Analysis & Monetization
With an eye toward business intelligence, ACR leveraged cloud resources on its way to building a data lake.…
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Organizational StrategyArticleOver 2 years old
Why Leaders Need a New Data Strategy
The pandemic eroded much of the predictive power of associations' past research. But new methods and closer attention…
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Organizational StrategyArticleOver 5 years old
Four Keys to Leading With Data
Associations have more information at their fingertips but often struggle to put it to good use. A new…
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GovernanceArticleOver 5 years old
Daily Buzz: Keep Members’ Data Safe
Data can be invaluable when you want to enhance the member experience, but you need a data governance…
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Organizational StrategyArticleOver 5 years old
How Associations Can Become Data-Driven Organizations
Gone are the days when associations could create value based on what they thought members wanted. Now, smart…
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OperationsArticleOver 5 years old
Make Data Connections to Ease Member Pain
Data analytics doesn’t have to be complicated. By taking a small step into connecting your data, you can…
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Marketing / CommunicationsArticleOver 5 years old
Accelerate Your Web Analytics
There's one piece of data that Beth Arritt, director of marketing at the American Association of Airport Executives,…
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Organizational StrategyArticleOver 5 years old
4 Steps to Actionable Analytics for Your Association
What does it take to put your web data to work? Here’s how the American Occupational Therapy Association…
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Organizational StrategyArticleOver 5 years old
Study: Data Intelligence Challenges Business Leaders
A lack of buy-in from leaders was found to be a hurdle to organizations in their abilities to…
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Organizational StrategyArticleOver 5 years old
What’s Getting In the Way of Successful Data Initiatives
A new international survey illustrates some of the cultural gaps organizations face when trying to implement and reap…
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GovernanceArticleOver 5 years old
Marketers Need Consumer Data, But There’s a Big Problem
While organizations see data as increasingly important to their industry’s needs, few know how to best steward this…
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Organizational StrategyArticleOver 5 years old
Big Data and the Missing Keys Problem
If you're spending all this energy looking through big data for business insights, be sure you have a…
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OperationsArticleOver 5 years old
NTEN: The Nonprofit Technology Network’s Nonprofit Data Study
A new study by NTEN: The Nonprofit Technology Network found that although many nonprofits are collecting data, there…
