Tag
Detroit
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Marketing / CommunicationsArticleOver 5 years old
Social Ad Spending Is Growing, but What’s the ROI?
While spending on social media is rising along with digital ad spend in general, social platforms can sometimes…
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GovernanceArticleOver 5 years old
How to Prove Chapters Are Worth the Effort
Working long hours, stressed, ready to throw in the towel. Sound familiar? We’ve all been there. Seeking relief,…
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Marketing / CommunicationsArticleOver 5 years old
A Content Marketing ROI Hack: Publish Less
ROI is a challenging thing to perfect when it comes to content marketing strategy, and many marketers are…
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MembershipArticleOver 5 years old
Membership Hack: ROI Scorecard
The Digital Analytics Association has developed a scorecard that demonstrates to members the dollars-and-cents return on their dues…
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MembershipArticleOver 5 years old
Measuring ROI for Association Chapters
Few organizations measure their association chapter ROI. Here's why they probably should.
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MembershipArticleOver 5 years old
The ROI of Online Member Communities
The latest study from The Community Roundtable digs into calculating the return on investment for online communities. The…
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Marketing / CommunicationsArticleOver 5 years old
Magazine Industry to Ad Buyers: ROI or Your Money Back
A new initiative led by MPA: The Association of Magazine Media promises large advertisers that magazines can still…
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Marketing / CommunicationsArticleOver 5 years old
How Detroit Got Its Groove Back
The city’s convention and visitors bureau announced hotel and convention bookings are up significantly for the next two…
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Marketing / CommunicationsArticleOver 5 years old
Digital Marketing Efforts Increase ROI for the Exhibition Industry
Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing…
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Organizational StrategyArticleOver 5 years old
BYOD Cost Savings Not Always Clear, Study Says
Measuring possible increases in worker productivity from BYOD policies is difficult, according to a new study. And organizations…
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Meetings / EventsArticleOver 5 years old
Report: Marketers Struggle to Justify Tradeshow ROI
While most respondents to a recent survey say that tradeshows are important to their business, some have struggled…
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Marketing / CommunicationsArticleOver 5 years old
Desperately Seeking Social Media ROI
Not sure how your association can measure the ROI of social media? You're not alone. Large and small…
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Meetings / EventsArticleOver 5 years old
Destination: Detroit Conventions
The Great Lakes State’s largest city mixes the old with the new.
