Tag
Digital Communication
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Marketing / CommunicationsArticleOver 2 years old
Ready to Try Mastodon? Here’s What You Need to Know
The emerging social network Mastodon has been gaining interest as a Twitter alternative, which might convince association pros…
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MembershipArticleOver 2 years old
The Age of Always-On Engagement: How We Got Here and What Leaders Must Do Moving Forward
Use the web strategically, provide members with options, and never underestimate the importance of engaged leadership.
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Marketing / CommunicationsArticleOver 5 years old
Why This Association Says Print Remains a Vital Piece of Its Communication Strategy
Gordon Dixon, Executive Vice President of VTCA, explains the value that print publications bring to its membership offerings.
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Marketing / CommunicationsArticleOver 5 years old
Is it Time to Invoice Digital Only?
Chances are your association’s business operations are largely digital already, but print communications and direct mail still have…
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LearningArticleOver 5 years old
In 2020, It Was All About Creating a Guide. Now, You Can Really Get Inventive.
Associations can use a year’s experience mastering the virtual world to excel in future endeavors.
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Marketing / CommunicationsArticleOver 5 years old
The State of Email: Five Email Trends to Watch in 2021
From visual tricks to added interactivity to integrating user-generated content, there are a lot of ways for associations…
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Marketing / CommunicationsArticleOver 5 years old
How Marketers Are Shifting Their Email Tactics in a COVID-19 World
With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: Tips for a Better Webinar Experience
To provide value to members, follow these webinar guidelines. Also: It’s not just what you say, but how…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Is AMP for Email Ready for Prime Time?
The Google-developed email protocol is starting to emerge in the wild—complete with big name companies putting their stamp…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Ask for Member Input to Avoid Backlash
Don’t mess with well-established community guidelines without member input, or face their wrath. Also: A lesson from yogurt…
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Marketing / CommunicationsArticleOver 5 years old
Curious About SMS Marketing? These Three Strategies Could Get You Going
SMS marketing has been around a while, and holds lots of appeal due to its higher engagement and…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Goodbye Google+, Hello Currents
Google reinvents the retired social network Google+ as a workplace communication tool for Google Apps. Also: the value…
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Marketing / CommunicationsArticleOver 5 years old
AMP for Email Is Ready, But Is It the Future of Email?
The initiative by Google to reinvent email for interactivity has been gestating for a year, and now it’s…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Tools for Getting Visual
Plenty of tools out there could help give your visuals a boost—but they won’t completely replace the need…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How to Be on “BoJack Horseman”
The Netflix series is auctioning off the chance to be on the show to help fund California wildfire…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Don’t Let Email Get the Best of You
Nearly 320 billion emails will be sent each day in the next three years, and with them the…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: The State of Vacation Deprivation
Vacations help workers refresh and return to work more energized—but more than half of Americans aren’t taking them,…
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Marketing / CommunicationsArticleOver 5 years old
Survey: Email Annoys Us But Keeps Us Engaged
A new study from Adobe finds that email engagement is holding steady, but a variety of email-related annoyances…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Freshen Up Your Email Lists
A nonprofit marketer makes the case that keeping email subscribers engaged is just as important as blocking spam.…
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Marketing / CommunicationsArticleOver 5 years old
Email Trends Report: Opens on the Rise, But Click Rates Stagnate
The latest edition of SendGrid’s Global Email Benchmark Report finds that readers are more likely to open their…
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Marketing / CommunicationsArticleOver 5 years old
Could Google’s Latest AMP Play Change the Email Landscape?
With its new AMP for Email endeavor, Google wants to modernize a platform that is famously developer-unfriendly. Some…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Why We Ignore Digital Communications
In the age of instant communication, why are people taking their sweet time to get back to us?…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: How Your Smartphone May Be Hurting You
Bad news, mobile device addicts: Your smartphone may be making you dumb. Also: On #SMDay, take a look…
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Marketing / CommunicationsArticleOver 5 years old
American Medical Association’s Content Strategy-Driven Redesign
To better serve its mission and its stakeholders, the American Medical Association created a new content strategy that…
