Tag
digital content
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Marketing / CommunicationsArticleOver 2 years old
Good Reads You Might Have Missed: Content Marketing
Content marketing has become increasingly important in helping associations stand out. Here are some starting points and expert…
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Marketing / CommunicationsArticleOver 5 years old
Content Is King When Competing for Sponsors
The pandemic’s impact on businesses has led to higher competition for sponsorship money. Being able to offer sponsors…
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Marketing / CommunicationsArticleOver 5 years old
Embrace Content Strategy for Better Organizational Outcomes
Have you considered lately how much content your association creates? Providing relevant information, news, and knowledge has always been…
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MembershipArticleOver 5 years old
Could Micropayments Fill the Revenue Gap Between Member and Nonmember?
Micropayments, a still relatively untested approach to tying content to revenue online, could benefit publishers—like associations—that are focused…
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Marketing / CommunicationsArticleOver 5 years old
Membership Hack: Member Videos
Member testimonials are a tried-and-true marketing tool for associations. Put them in simple video form to put a…
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Marketing / CommunicationsArticleOver 5 years old
Develop a Revenue-Generating Sponsored Digital Content Program
Here are some tips on how to make digital advertising supplements both an educational benefit to your members…
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Marketing / CommunicationsArticleOver 5 years old
Why Is Your Association Still Sharing PDFs Online?
On many parts of the internet, PDFs are seen as a faux pas for most types of documents.…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: How to Generate Video Lead Conversion
Everyone's always talking about video, but what are some legitimate ways to use it for lead conversion? Plus:…
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Marketing / CommunicationsArticleOver 5 years old
The Pluses of Repurposing Content
Say your association has a book, magazine, or white paper that's already considered successful, whether in terms of…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Make Your Old Content New Again
The value of resurfacing old print content that might be useful for your current audience, despite its age.…
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Marketing / CommunicationsArticleOver 5 years old
Online Video Keeps Growing, Says Marketing Report
A new report from the Web Video Marketing Council takes a look at some of the latest trends…
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Marketing / CommunicationsArticleOver 5 years old
Wikipedia and the Redesign That Was Barely There
When the Wikimedia Foundation redesigned Wikipedia recently, the organization's developers did the minimum possible to refresh the look.…
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Marketing / CommunicationsArticleOver 5 years old
Give New Life to Your Presentations
How to make old content new again. Also: what your association needs to know about Google's new secure…
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Marketing / CommunicationsArticleOver 5 years old
The Rise of the Chief Digital Officer
More companies are adding chief digital officer to the ever-expanding list of C-level execs. What could a CDO…
