Tag
Digital Engagement
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Marketing / CommunicationsArticleOver 2 years old
Digital Engagement Tactics to Boost Member Connections
Digital engagement is one of many concepts that play an essential role in any modern organization. Since modern…
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LearningArticleOver 2 years old
Use Digital Hacks to Better Engage Hybrid Conference Learners
The shift to digital due to pandemic closures left a significant mark on how associations conduct their meetings.…
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MembershipArticleOver 5 years old
Membership Memo: Tap Your Real-Time Data
Behavioral data reveals member preferences for the American Society for Microbiology.
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MembershipArticleOver 5 years old
Four Ways to Build on Your Pandemic Shift to Digital
A lot has changed this past year. Before last March, a Zoom meeting may have required a lengthy…
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Marketing / CommunicationsArticleOver 5 years old
Delivering Value Virtually With Video
A shortage of opportunities for face-to-face interactions has created obstacles for associations in conveying membership value, but it…
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MembershipArticleOver 5 years old
How the COVID-19 Crisis Is Accelerating the Shift to Online Member Engagement
Associations that focus on changing up traditional member engagement are more likely to succeed during—and after—the turbulence caused…
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Meetings / EventsArticleOver 5 years old
The Language of Being There for Your Members in Times of Crisis
At a group dinner in early March, a member of our management team, a telecom startup guy, shared…
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Marketing / CommunicationsArticleOver 5 years old
Thinking of a Tech-Minded Benefit? Put Utility First
If you’re looking into building an app or digital service for your members or even the public, a…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: A Leap in Nonprofit Email Open Rates
A 2019 Campaign Monitor report reveals the latest email marketing trends. Also: AARP uses VR to promote social…
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Marketing / CommunicationsArticleOver 5 years old
Make the Most of Your Social Media
From using video on your website to Snapchat at your meetings, some associations are trying new ways of…
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Marketing / CommunicationsArticleOver 5 years old
What’s Next for Wellness Programs? Watch These Four Trends.
In both offerings and messaging strategies, the workplace wellness program is evolving. An executive with the Corporate Health…
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Meetings / EventsArticleOver 5 years old
Make Your Exhibitors Feel More Visible
A new white paper reveals that most exhibitors feel invisible and think that show organizers aren’t doing enough…
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MembershipArticleOver 5 years old
Daily Buzz: Can Association Credentials Replace College?
In an age of student debt, many young professionals are turning away from college. That’s where association credentialing…
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Marketing / CommunicationsArticleOver 5 years old
Five Strategies for Better Digital Member Service
Social media is becoming increasingly important for member service, but it highlights the many channels customers use for…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: Are You Maximizing Social Media at Events?
More than 95 percent of planners use social media for marketing purposes, according to a recent survey, but…
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MembershipArticleOver 5 years old
Daily Buzz: Do You Need an Online Community?
Digital communities offer a lot of benefits, but if your association is only seeking increased engagement, it might…
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MembershipArticleOver 5 years old
Welcoming Members: A Switch From Print to Digital
The Ontario Trial Lawyers Association wanted to increase engagement with first-time members but also save time and money…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Add to Your Members’ Email Fatigue
Your members are inundated with email every day. When you know and cater to their habits and preferences,…
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MembershipArticleOver 5 years old
Alexa, How Much Are My Membership Dues?
As voice recognition apps spread, associations are exploring ways to answer common membership questions and provide popular services…
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Marketing / CommunicationsArticleOver 5 years old
Report: Content Marketing Getting More Interactive
A new report from the Content Marketing Institute and ion interactive finds that large companies in particular are…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: The Challenges Associations Face Today
The world is changing, and because of that associations are facing several common obstacles that they’ll need to…
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OperationsVideoOver 5 years old
Productivity tip: Take time to manage your data
Nabil El-Ghoroury, Associate Executive Director, APAGS at American Psychological Association, talks about the importance of digital management.
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Organizational StrategyArticleOver 5 years old
How Does Your IT Strategy Stack Up?
Associations Now: Why is it important to evaluate your association’s IT readiness? Colby: Organizations can be categorized as…
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Organizational StrategyArticleOver 5 years old
Tech Readiness: How Does Your IT Strategy Stack Up?
More associations are getting strategic about technology, but they may not know where to begin. A new assessment…
