Tag
digital media
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Marketing / CommunicationsArticleOver 1 year old
More Engagement, Same Challenges Face Associations
New research reveals that, despite more frequent and innovative outreach efforts, many associations still struggle to overcome communication…
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Marketing / CommunicationsArticleOver 2 years old
Why Immersive Elements Matter More Than Ever Right Now
Communicating with engaging visuals and interactive elements is easier than you might expect—and it could offer a stimulating…
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Marketing / CommunicationsArticleOver 2 years old
What’s Next for Associations Now
An introduction to the next iteration of Associations Now, and what’s coming next.
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Marketing / CommunicationsVideoOver 5 years old
PardotFionta 1 26 20211
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and…
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Marketing / CommunicationsArticleOver 5 years old
Report: Magazines Keeping Momentum in Digital Climate
A new report from magazine industry group MPA shows that even as declines in audience happen with older…
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Marketing / CommunicationsArticleOver 5 years old
How Leaky Should Your Paywall Be?
After a period in which media brands embraced “leaky paywalls,” they’re increasingly starting to tie things down. But…
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Meetings / EventsArticleOver 5 years old
How Big Should Your Livestreaming Footprint Be?
Sometimes it makes the most sense to host livestreams of your events on your own platforms—but the livestreaming…
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LearningArticleOver 5 years old
Using Voice-Activated Technology to Deliver Industry News
To tap into voice technology and engage its readers on their smart speakers, the American Chemical Society has…
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Marketing / CommunicationsArticleOver 5 years old
Association-Backed Online News Network Premieres Next Month
The Healthcare Information and Management Systems Society will launch the first online broadcasting network focused on healthcare information…
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Marketing / CommunicationsArticleOver 5 years old
How an Association’s Big Failure Built Member Momentum
The Brewers Association set a lofty goal to raise $213 billion to buy Anheuser-Busch InBev. The crowdfunding campaign…
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Marketing / CommunicationsArticleOver 5 years old
Getting Started on a Video Blog
Video is increasingly used across online platforms and growing in importance for professional development and learning. Intuitively, we…
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Marketing / CommunicationsArticleOver 5 years old
What Should You Make of the “Pivot to Video”?
The latest buzz coming from the online publishing world is that it makes more sense to invest in…
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Marketing / CommunicationsArticleOver 5 years old
Pew: Digital News Sites More Likely to Have Email Newsletters Than Apps
A Pew analysis of large digital news outlets suggests that most digital media outlets find email newsletters and…
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Marketing / CommunicationsArticleOver 5 years old
Great Ideas 2017: The Challenges of Making Great Videos
A morning workshop on the first day of the 2017 Great Ideas Conference highlighted that there are many…
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MembershipArticleOver 5 years old
News Media Alliance: Newspaper Group Expands Focus
With a name change and an expanded membership base, the former Newspaper Association of America is ready for…
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Marketing / CommunicationsArticleOver 5 years old
Ev Williams: Is Online Content Destined to Consolidate?
Ev Williams, a founder of three popular online services, has some fascinating thoughts about the open web. Also: why…
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Marketing / CommunicationsArticleOver 5 years old
Wednesday Buzz: There’s Always Room for Another Niche
A new website dedicated to nothing but breakfast highlights the importance of embracing niche content online. Also: Here's…
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Marketing / CommunicationsArticleOver 5 years old
Creating Content That Clicks With Members
The marketing team at BuildOn knew they had a compelling story to tell. A nonprofit that empowers at-risk…
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Marketing / CommunicationsArticleOver 5 years old
Ad Blocking Growing in Popularity, Publishing Group Warns
Digital Content Next, an association for the digital publishing industry, says a third of U.S. consumers are considering trying…
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Marketing / CommunicationsArticleOver 5 years old
Reddit Launches New Content Hub Upvoted
With Upvoted.com, the influential and often controversial site hopes to extend its community beyond members and improve monetization.…
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What Do a Dancing Baby and Copyright Have in Common?
Welcome to the weekly news quiz, where we test your nose for association news. In this edition: Robots…
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Members onlyMarketing / CommunicationsTemplateOver 5 years old
Digital Media Services Coordinator
A job description from OSCPA for a digital media services coordinator who manages email campaigns, web and online…
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Members onlyMarketing / CommunicationsTemplateOver 5 years old
Assistant Director of Digital Media & Public Affairs
A job description from the Association of Public and Land-grant Universities (APLU) for an assistant director of digital…
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Marketing / CommunicationsArticleOver 5 years old
Report: Users Comfortable With Longer Videos on Mobile
A new report from the Interactive Advertising Bureau finds that users around the world are starting to embrace…
