Tag
e-commerce
-
Marketing / CommunicationsArticleOver 2 years old
Re-engage Shopping Cart Abandoners with Retargeting
Through advanced tracking and analytics, marketers can draw website visitors who have demonstrated interest in an association’s products…
-
Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Smart Insights From ASAE’s #TEC19
From social media to technical debt, a lot of smart thoughts on tech came out of DC this…
-
MembershipArticleOver 5 years old
Put a Cork in the Competition With an Online Marketplace
Many associations say they want to be like Amazon, but do they act like it? The Craft Wine…
-
Marketing / CommunicationsArticleOver 5 years old
Data: A Surge in Smartphone Shopping
According to recent research, the greatest surge in smartphone use in the last two years was for online…
-
Business DevelopmentArticleOver 5 years old
The Association That Helps Manage Your E-Commerce Returns
The Reverse Logistics Association is a group that represents the logistics for products after their initial sale—a business…
-
Marketing / CommunicationsArticleOver 5 years old
Does Your Online Member Marketplace Need an Overhaul?
Many associations have an online marketplace where they sell books, gear, and other swag to members. But not…
-
Marketing / CommunicationsArticleOver 5 years old
Report: E-Commerce Gains Currency as a Marketing Play
Nearly three-quarters of ANA’s surveyed members say they’re increasingly relying on e-commerce as a way to drive interest…
-
Marketing / CommunicationsArticleOver 5 years old
Foot Traffic, Online Traffic Stay Strong on Black Friday
The National Retail Federation, in its annual Thanksgiving-weekend wrap-up, says that although a little less was spent than…
-
Business DevelopmentArticleOver 5 years old
Cool Your Jets: Jet.com Sells to Walmart
Jet.com, an Amazon competitor that initially attempted to go all in on a membership model, sells to Walmart.…
-
AdvocacyArticleOver 5 years old
As One Internet Tax Battle Ends, Talk of Another Heats Up
As part of a deal that led to the passage of the Internet Tax Freedom Act last month,…
-
MembershipArticleOver 5 years old
Jet.com Drops Paid Membership Model
The young online retailer has ditched a membership program that differentiated the company from the competition. What's next…
-
Organizational StrategyArticleOver 5 years old
Jet.com Lessons: It’s Never Too Late to Catch Up
Starting a direct competitor to Amazon might sound like a fool’s gamble in 2015, but Jet.com has succeeded…
-
Marketing / CommunicationsArticleOver 5 years old
Girl Scouts’ Digital Cookie Keeps Selling in Members’ Hands
Thin Mint lovers, rejoice! The Girl Scouts of the USA is ready to bring a longtime financial workhorse…
-
Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: The Debut of Twitter’s “Buy Now” Button
Twitter is about to be populated with more commerce, and associations stand to benefit. Plus: what to consider…
-
Marketing / CommunicationsArticleOver 5 years old
American Diabetes Association Moves Catalog From Print to Digital
The new platform will allow the group to showcase its products in a variety of ways while reaping…
-
Marketing / CommunicationsArticleOver 5 years old
Cyber Monday Shift: Holiday Shopping Finds a New Home on Mobile
Shoppers took to the net on Cyber Monday to find bargains. But with more consumers using mobile devices…
-
AdvocacyArticleOver 5 years old
eDeal Association Looks Past Groupon, Improves Field
The eDeal Association, built from the Global Daily Deal Association, is working to improve a fast-growing industry that’s…
-
MembershipArticleOver 5 years old
Are You Wired?: Embracing E-Commerce
There are many ways to work e-commerce into an association's revenue structure — but it needs to be…
-
Marketing / CommunicationsArticleOver 5 years old
Study: Social Media Sales Fall Behind Search, Email
Forrester Research says that less than 1 percent of sales can be tracked to social media.
