Tag
loyalty programs
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MembershipArticleOver 2 years old
Report: Sense of Belonging Essential to Sustained Membership
According to a recent report, a variety of membership groups, including professional associations, seek belonging and personalized attention.
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Marketing / CommunicationsArticleOver 5 years old
Four Retail Loyalty Trends Associations Should Watch
From digital kiosks to voice technology to personalized messaging, retail loyalty programs have embraced increasingly sophisticated tools and…
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MembershipArticleOver 5 years old
Four Fresh Lessons on Loyalty From Retailers
Retail programs of all shapes and sizes have become more common, and their many tricks might prove useful…
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MembershipArticleOver 5 years old
Lessons in Building Loyalty From Retailers
A retail-focused Yes Marketing report finds that building value is more important to increasing long-term loyalty than simply…
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Marketing / CommunicationsArticleOver 5 years old
Three Trends to Watch in the Loyalty Program Space
Spurred on by Amazon, retailers are upping their loyalty program game—and associations that focus on loyalty might want…
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MembershipArticleOver 5 years old
What Associations Can Learn From the Starbucks Rewards Backlash
The coffee giant promises more flexibility in its revamped rewards program, but consumers are smart enough to realize…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: The Loyalty Program Buffer
Why your loyalty program could soften the blow during a brand crisis. Also: Think of your website as…
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LearningArticleOver 5 years old
Tuesday Buzz: An Evolution in Loyalty Programs
How one industry that has long relied on loyalty programs is adapting to the mobile era. Also: a…
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MembershipArticleOver 5 years old
Reward Members for What They’re Already Doing
A new membership program from comic-book giant Marvel shows earning loyalty may be as simple as rewarding existing…
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Marketing / CommunicationsArticleOver 5 years old
Loyalty Program: : CVS Ditches the Receipts (Finally)
A major pharmacy chain shifts gears on the most annoying part of its long-running loyalty program, and does…
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MembershipArticleOver 5 years old
A Few Ideas to Score More Member Loyalty
Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive…
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Marketing / CommunicationsArticleOver 5 years old
Study: Millennials Most Likely to Pay for Loyalty Programs
In a bit of news that could prove promising for membership-based associations, a new LoyaltyOne survey finds that…
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GovernanceArticleOver 5 years old
Wednesday Buzz: The Give-and-Take of Verizon’s Loyalty Program
The mobile giant's new Smart Rewards program offers significant discounts—but it's what consumers have to give as part…
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AdvocacyArticleOver 5 years old
New IRS Rule Change Could Hurt Loyalty Programs, Travel Groups Say
A proposed IRS rule change could threaten the popularity of frequent flyer programs and similar loyalty programs by…
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MembershipArticleOver 5 years old
Loyalty Programs Valued, But Struggle With Engagement
While such programs are popular with companies, a new Forrester study on loyalty programs suggests that actual engagement…
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MembershipArticleOver 5 years old
Small Businesses Stay Loyal to Customer Loyalty Programs
Loyalty programs continue to help small- and medium-sized businesses generate regular customer engagement, according to a recent survey.…
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Marketing / CommunicationsArticleOver 5 years old
Starbucks Stretches its Loyalty Cards: What Can You Learn?
The extremely popular, closely-watched business model will expand beyond the stores starting in May. What could you learn…
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MembershipArticleOver 5 years old
Playing for Keeps: A Personalized Approach to Loyalty
A new survey of travelers found that airline and hotel loyalty programs are on the decline and suggests…
