Tag
market research
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Organizational StrategyArticleOver 2 years old
Why Competitive Analysis Matters More Now
Your rivals aren’t just other associations. More for-profit and online resources are chasing your members’ dollars. Here’s how…
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Organizational StrategyArticleOver 5 years old
Look to Product Development to Diversify Revenue and Increase Engagement
What’s the top priority for associations this year? According to McKinley Advisors’ 2021 Association Viewpoint research study, it’s…
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Organizational StrategyArticleOver 5 years old
Plan Ahead to Take Products and Services Global
Associations are increasingly operating on a global scale, but leaders may find it difficult to adopt a more…
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Marketing / CommunicationsArticleOver 5 years old
Reddit: The Largest Online Resource You’re Not Using
Tapping into Reddit’s many niche communities could be a valuable source of market research for your organization. Also:…
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Organizational StrategyArticleOver 5 years old
Let Your Data Drive Your Product Design
Building new tools for your members? Don’t be afraid to derive inspiration from your current offerings. You might…
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Organizational StrategyArticleOver 5 years old
Growth Strategy: Do You Know How to Grow?
In crafting your organization’s growth strategy, don’t go with your gut. You need hard facts about your audiences…
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Marketing / CommunicationsArticleOver 5 years old
American Beverage Association Counters Diet Soda Study
The American Beverage Association was quick to counter a study that looked at a potential health risk of…
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LearningArticleOver 5 years old
Environmental Engineering Science: Association Adopts Official Journal
A new publishing partnership will give professionals in the wide field of environmental engineering a unified platform in…
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Organizational StrategyArticleOver 5 years old
Exec of the Future: Paula Feldman’s Intelligence in Demand
An in-depth business intelligence program keeps Packaging Machinery Manufacturers Institute members a step ahead. They can thank Paula…
