Tag
Marketing & Communications
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Before Members Can Say Yes, They Have to Find You
When membership growth stalls, associations tend to interrogate the offer. The value proposition gets another round of focus…
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How Associations Can Leverage Volunteers as Strategic Ambassadors
Volunteers are the backbone of any association, but as member expectations evolve to include opportunities to lead, contribute,…
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The Growth Engine: Value Propositions and Association Resilience
New association growth strategy benchmarking research reveals two important realities: Unique value propositions (UVPs) have a profound correlation…
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Marketing / CommunicationsArticle
Proof Versus Promise
Every association website says the same thing. Best-in-class education. Unmatched networking. A certification that changes careers. None of…
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Marketing / CommunicationsArticle
Brand Consistency for Components: Stop Policing, Start Empowering
My colleague and friend (let's call him Ryan) is the director of chapters at a midsize membership association.…
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Organizational StrategyArticle
The 7 Conditions Your Annual Engagement Survey Isn’t Measuring
Most association leaders run an annual engagement survey. Their survey results typically indicate that things are fine. But…
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Marketing / CommunicationsArticle
How Associations Can Optimize Content for AI Search
Over the past two-plus decades, associations that focused on search engine optimization (SEO) have aimed for goals like…
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Is Your Event Still Worth the Trip?
International attendance has long been one of the clearest indicators of an event’s global relevance. When professionals travel…
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Advocacy for Impact, Measurability, and Scalability: Influencing Change through Member and Industry Engagement
Advocacy is a critical part of an association’s short- and long-term goals, often serving as a central pillar…
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How Generation Z and Millennials Are Changing the Giving Landscape
The philanthropic sector is poised for a significant transformation. Almost $124 trillion in assets is set to pass…
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Marketing / CommunicationsArticle
Develop a “Big Rock” Webinar Strategy to Spark Engagement, Generate Leads, and Drive Nondues Revenue
This article is part of the ASAE Young Professionals Series. Webinars have long been a power tool of…
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The First 30 Days: Three Essential Touchpoints for New Members
After putting in the effort to acquire new members, are they heading back out the door after only…
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Marketing / CommunicationsArticleOver 1 year old
Associations at a Crossroads: What an Annual Marketing Survey Reveals
2024 was a bit of a rollercoaster for every organization in every sector. Associations weren’t immune. Federal funding…
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Marketing / CommunicationsArticleOver 1 year old
Turn Your Members Into the Media’s Go-To Experts: A Guide for Associations
Imagine seeing your members featured in The New York Times, quoted in The Wall Street Journal, or explaining a key…
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Marketing / CommunicationsArticleOver 1 year old
Why Your Association Should Start a Podcast (and How to Do It Well)
In a crowded content landscape, podcasts offer something rare: time and focused attention. Whether your goal is member…
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Marketing / CommunicationsArticleOver 1 year old
The Role of a Communications Team in Driving DEI Efforts
Picture this: Your organization prioritized diversity, equity, and inclusion (DEI) a few years ago. To meet your strategic…
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MembershipArticleOver 1 year old
Prioritizing Member Voices: Learning From and Sharing the Stories of Your Members
This article is part of the ASAE Young Professionals Series. In membership-based associations, fostering strong member connections and…
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MembershipArticleOver 1 year old
The Community Imperative: Why Associations Must Act Now
This is the first article in our Community Management Series. Read part two, part three, part four, part…
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Marketing / CommunicationsArticleOver 1 year old
Lost in Translation: Why Global Communication Skills Matter More Than Ever
Something keeps happening in our borderless, online, and AI-supported world. Communications get lost in translation because our language…
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LearningArticleOver 1 year old
Unlocking AI’s Potential in Associations — Lessons from AWTC Advance
I recently had the pleasure of attending the Association Women Technology Champions Advance conference — an always inspiring…
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Marketing / CommunicationsArticleOver 1 year old
How To Toss a Fastball When Pitching to the Media
When I embarked on a daily journalism career with The Tampa Tribune in the early ‘90s, my employer…
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Marketing / CommunicationsArticleOver 1 year old
Adapt Your Marketing Approach To Connect and Build Trust
At first glance, marketing seems like a straightforward task: All you have to do is make sure everyone…
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Marketing / CommunicationsArticleOver 2 years old
Five Data-Backed Methods to Increase Marketing Success
At Mighty Citizen, we recommend that the associations we work with prioritize research and data. And we follow…
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LearningArticleOver 2 years old
Maximizing Content Versatility
Start With Strategy Your association’s content can be easily adapted by developing efficient systems such as, adding value…
