Tag
media strategy
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Marketing / CommunicationsArticleOver 5 years old
Three Ways Associations Can Build a Successful Earned Media Strategy
Association members and leaders face so much information today that the old analogy of drinking from a firehose…
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Marketing / CommunicationsArticleOver 5 years old
3 Marketing Lessons From the Newspaper Industry
In a time when the industry as a whole is struggling, newspapers have been getting creative with their…
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Marketing / CommunicationsArticleOver 5 years old
Take Your Podcast to the Next Level
When Erika Aguilar launched the Online News Association’s first podcast last fall, she was eager to tap into…
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Marketing / CommunicationsArticleOver 5 years old
How Associations Can Get Media Traction with Press Releases
Here are six tips associations can use when writing and sending out press releases.
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Marketing / CommunicationsArticleOver 5 years old
Seven Ways Associations Can Prepare for a Media Storm
In August 2016, the Associated Press set off a media storm with a story headlined "Medical Benefits of…
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Marketing / CommunicationsArticleOver 5 years old
TV Advertising Group to Politicians: Don’t Forget About Us!
With digital campaigns coming into their own during the 2016 election season, the Television Bureau of Advertising is…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Kobe Bryant’s Direct Messaging Strategy
An unusual retirement announcement by Kobe Bryant shows that you don't need the media's help to push forth…
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Marketing / CommunicationsArticleOver 5 years old
Advocacy Campaigns: Election Day Lessons You Should Actually Heed
Why real people matter in advocacy campaigns, from elections on down. Also: making the case for gamification.
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Organizational StrategyArticleOver 5 years old
Newspaper Industry Tries New Reporting Approach
After years of fighting a "newspapers are dead" narrative, the Newspaper Association of America changed its approach to…
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Members onlyMarketing / CommunicationsTemplateOver 5 years old
NCCAOM Media One Sheet
A media one-sheet from the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) describing its role in…
