Tag
member needs
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MembershipArticleOver 2 years old
Why Benchmarking Is Essential for Associations
The need for workers is substantial, and associations can fill the gap—if they do the necessary research on…
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LearningArticleOver 2 years old
How Qualitative Research Can Help Uncover Member NeedsÂ
In 2018, the American Society of Anesthesiologists set out to paint a full picture of its members by…
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Organizational StrategyArticleOver 2 years old
Effective Ways to Reduce Innovation Risk
A McKinsey study found that 84 percent of global executives believe innovation is critical to growth, and yet…
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MembershipArticleOver 5 years old
Membership Pro Tip: An Update to Better Meet Member Needs
The Urgent Care Association knew it was time for a reset to better meet member needs because of…
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MembershipArticleOver 5 years old
Leveraging Data to Diversify Revenue and Meet Member Needs
In a normal year, member dues and in-person events would be the primary revenue sources for many associations.…
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MembershipArticleOver 5 years old
How to Make the Most of Your Member Needs Assessment
Whenever association professionals start thinking about conducting a member needs assessment, they tend to leap immediately to a…
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MembershipArticleOver 5 years old
Daily Buzz: It’s Time for a Needs Assessment
A needs assessment isn’t a once-a-year (or longer!) gig—it’s something your association should be focusing on habitually. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Membership Hack: Collect Member News Online
Associations can use an online form to gather updates and announcements from members that can be turned into…
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MembershipArticleOver 5 years old
What If Members Don’t Know What They Need?
Sure, you can ask members what they want, but designing association benefits isn't their job. It's yours, and…
