Tag
Member Services
-
MembershipArticleOver 5 years old
Six Ways to Show a Strong Value Proposition
Will people renew their memberships this year? It’s hard to predict. So much has changed that will affect…
-
Career DevelopmentArticleOver 5 years old
Three Elements of Successful Student Mentoring in Associations
Research shows that mentoring is an important component of career success. Developing effective mentoring relationships can influence career…
-
Career DevelopmentArticleOver 5 years old
Free HR Hotline Helps Members in a Crisis
An already stressful time got even worse when the pandemic landed during the busiest part of year for…
-
Career DevelopmentArticleOver 5 years old
Do Your Members Need Mentoring, Coaching, or Both?
Associations are challenged to provide learning opportunities that will promote their members’ professional advancement. Conferences, publications, online courses,…
-
MembershipArticleOver 5 years old
When to Offer Dues Waivers
When a member is faced with a personal or professional transition, does your association offer a helping hand?…
-
MembershipArticleOver 5 years old
Are Chatbots Worth the Investment?
Recent technological breakthroughs in natural language processing, machine learning, and voice recognition software mean chatbots now present a…
-
MembershipArticleOver 5 years old
Modernize Your Membership Cards
You may not think a plastic card would make or break the membership experience. But at the National…
-
LearningArticleOver 5 years old
How a Bar Association App Saves Members Time and Money
What’s the great idea? An app that gives members free access to law books. Who’s doing it? Washington State Bar…
-
Meetings / EventsArticleOver 5 years old
Artificial Intelligence: A New Tool for Member Self-Service
At any conference, many attendees likely have similar questions: Where’s the nearest restroom? What time is lunch? Who’s speaking…
-
Marketing / CommunicationsArticleOver 5 years old
Serve Members by Serving Their Customers
Associations are all about serving their members. But sometimes, the best way to do that is to go…
-
MembershipArticleOver 5 years old
Why a Few Little Letters Are a Big Deal for Inclusion
The prefix you put before your name is just a few little letters, but when the American Alliance…
-
MembershipArticleOver 5 years old
Ask Your Members Who They Are
Professional and trade associations use a variety of membership tactics to ensure strong retention and acquisition rates. A…
-
Marketing / CommunicationsArticleOver 5 years old
In Customer Service, High-Tech Is the New High-Touch
Before the Industrial Revolution connected consumers with an ever-expanding array of goods, people tended to base their purchase…
-
Marketing / CommunicationsArticleOver 5 years old
3 Ways Associations Are Using Mobile Apps
It’s been almost a decade since Apple released the iPhone commercial that coined the phrase, “There’s an app…
-
Career DevelopmentArticleOver 5 years old
Tap Into the Power of Mastermind Groups
At the American Council of Engineering Companies, as in many associations, there are two types of members: those…
-
Marketing / CommunicationsArticleOver 5 years old
Apply Customer Journey Mapping to Solve Members’ Needs
Your association might provide a long list of member benefits, but do you know exactly how and when…
-
MembershipArticleOver 5 years old
3 Questions to Ask Before Adopting Auto-Renewal
The subscription model is now a permanent facet of our economy, and many association members are active subscribers…
-
LearningArticleOver 5 years old
How to Use Your LMS for a Revenue Boost
When the International Association of Plastics Distribution implemented a new learning management system in 2017, it came with…
-
MembershipArticleOver 5 years old
Data: Why Do Members Lapse?
There were several positive signs for membership growth last year, but that probably won’t stop you from harping…
-
MembershipArticleOver 5 years old
Is Your Association Meeting Members’ Shifting Needs?
Recently, an executive on the board of a well-respected professional association shared his concerns with me about dwindling…
-
MembershipArticleOver 5 years old
Friday Buzz: What It Costs to Serve a Member
An associations veteran discusses the best way to calculate how much it costs to provide services to members.…
-
FundraisingArticleOver 5 years old
Idea Bank: Matching Members With Disaster Relief
What’s the great idea? Disaster relief matchmaking Who’s doing it? Educational Theatre Association What’s involved? After immediate needs for food, shelter,…
-
MembershipArticleOver 5 years old
Let Your Members Decide How Benefits Are Dealt
Pick a membership, any membership. That’s how the American Council on Teaching of Foreign Languages decided on a…
-
MembershipArticleOver 5 years old
Think Like Apple, Act Like Amazon to Better Serve Members
I often say that organizations that want to provide a great customer or member experience need to think…
