Tag
Membership
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MembershipArticleOver 2 years old
A Creative Way to Solve a Membership Dues Riddle
The pandemic’s impact has been inconsistent—affecting people in vastly different ways. One association came up with a plan…
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MembershipArticleOver 2 years old
Why Every Association Needs Zealots
As an association executive, you work for zealots. These are the people who populate your boards, committees, and…
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Marketing / CommunicationsArticleOver 2 years old
Making Member Experience a Movement
Challenge the status quo, recognize the importance of leadership buy-in, and infuse an MX mindset into your association’s…
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MembershipArticleOver 2 years old
Membership Pro Tip: One-Word Change Increases Email Response Rates
Getting members to respond to emails is a perennial challenge. It would be great to just wave a…
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MembershipArticleOver 2 years old
Keeping a Finger on Members’ Pulse Delivers Long-Term Growth for American Medical Association
AMA managed to achieve record growth during one of the most difficult times in its members’ profession. Getting…
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LearningArticleOver 2 years old
Finding Success at the Intersection of Content and Learning
HR thought leader Josh Bersin shares how associations can keep up with changing trends in content consumption and…
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Executive LeadershipArticleOver 2 years old
Three Ways to Better Serve Members—and Your Team
As the National Association for College Admission Counseling’s (NACAC) inaugural chief experience officer, it is my responsibility to…
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MembershipArticleOver 2 years old
Membership Pro Tip: An Easy Way to Digitize Member Files
Looking for a way to streamline membership applications? There’s a good chance you already have a tool that…
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MembershipArticleOver 2 years old
A Surprising Tactic to Engage New Members Emerges
Email and phone calls remain the top two ways associations are engaging new members, but an upcoming report…
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MembershipArticleOver 2 years old
Good Reads You Might Have Missed: Dues Increases
In a time of inflation and in the wake of a long pandemic, associations might find themselves debating…
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MembershipArticleOver 2 years old
Return on Community: How Engagement and MX Spur Revenue Growth
Leverage innovation, create everyday value, and use advanced analytics to drive action.
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MembershipArticleOver 2 years old
Membership Pro Tip: Online Communities of Practice
Looking for a no-cost benefit that informally brings your members together so they can brainstorm, collaborate, and learn…
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MembershipArticleOver 2 years old
A Real-Time Dues Increase and New Membership Model Success Story
Two challenging membership dilemmas—raising dues and a new membership model—ended up working out very well for the Alpaca…
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MembershipArticleOver 2 years old
Membership Pro Tip: Telemarketing Effort Ramps Up Renewals
A routine telemarketing campaign turned into something special with an added personal touch that ended up meeting member…
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MembershipArticleOver 2 years old
How Small Tweaks to Your Membership Structure Can Yield Big Results
Raising dues is always a sensitive topic, but what if there were a way to avoid it altogether…
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MembershipArticleOver 2 years old
How to Convert an Attendee to a Member
Looking to take your relationship with a nonmember attendee to the next level? Here are three ideas for…
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MembershipArticleOver 2 years old
Membership Pro Tip: Virtual Happy Hour for Newbies
A virtual happy hour gave new members the chance to network with one another, but it also was…
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MembershipArticleOver 2 years old
Simple Steps for Better Delivering on Member Expectations
Your members expect to receive the same level of personalization and service that they do from Amazon, Netflix,…
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MembershipArticleOver 2 years old
The Age of Always-On Engagement: How We Got Here and What Leaders Must Do Moving Forward
Use the web strategically, provide members with options, and never underestimate the importance of engaged leadership.
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LearningArticleOver 2 years old
Contractors Group Offers Resources to Help Members Manage Skyrocketing Inflation
The Associated General Contractors of America didn’t wait for members to ask them for resources to help mitigate…
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LearningArticleOver 2 years old
Enabling Community Success: What Social Learning Theory Can Teach Us
Flex your imagination and design your community around the value of human connection.
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Career DevelopmentArticleOver 2 years old
Associations Exploring Scholarships For Emerging Talent
Offering scholarships to students can help set the stage for new generations of members to discover a field…
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MembershipArticleOver 2 years old
New Economic Report Reveals Associations Have Optimistic Outlook
A new report from Marketing General Incorporated shows that associations’ resilience in crisis is being rewarded and that…
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AdvocacyArticleOver 2 years old
Library Group Fights Back Against Efforts to Ban Books
During National Library Week, the American Library Association highlighted an unprecedented number of attempts to ban books, with…
