Tag
Membership
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MembershipArticleOver 5 years old
Why Young Professionals Should Be Your Association’s Next Investment
As any young professional will tell you, we move fast and expect everything instantly. And it sometimes seems…
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Business DevelopmentArticleOver 5 years old
New Member Category Leads to More Revenue, Happier Members
Discovering an underserved segment of its membership gave one association an opportunity to create a new category to…
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LearningArticleOver 5 years old
Startup Stories: Association for Short-Term Rental Homeowners
New associations launch to fill a void in their sector. Here, a group for short-term and vacation rental…
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Marketing / CommunicationsArticleOver 5 years old
Time to Rethink Your Logo? Start Here
Associations with long legacies face difficult questions on positioning when a logo refresh comes up for discussion. Here’s…
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MembershipArticleOver 5 years old
Membership Pro Tip: An Easy Way to Spur Innovation
Need some help coming up with different ways to engage members? Create a swipe file for inspiration to…
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MembershipArticleOver 5 years old
First Steps for Determining the Value of Member Benefits
Assessing the value of membership benefits isn’t always easily quantifiable. An association pricing expert offers advice on how…
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MembershipArticleOver 5 years old
Seven Tactics to Increase Your Membership Retention Rate
Associations not only need to acquire new members, but they also need to keep existing ones, and some…
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MembershipArticleOver 5 years old
Membership Pro Tip: Simple Questions Equal Better Engagement
Asking members surprisingly simple questions can help start conversations that build much more meaningful engagement, rather than bombarding…
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MembershipArticleOver 5 years old
How Free Resources Can Build Relationships and Increase Member Value
A surge of free offerings for members and nonmembers during the pandemic led to increased engagement and stronger…
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GovernanceArticleOver 5 years old
Is It Time to Revisit Your Community Management Policy?
Community management policies need regular updating to match the needs of your membership, says Community by Association’s Marjorie…
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Meetings / EventsArticleOver 5 years old
We Asked, You Answered: What’s Your Favorite Summer Tradition?
Memorial Day typically kicks off the summer season, and we wanted to know what favorite seasonal traditions association…
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LearningArticleOver 5 years old
Toolkit to Teach Next Generation of Nurses About Importance of Innovation
The American Association of Colleges of Nursing is developing a new toolkit that offers a shot of innovation…
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MembershipArticleOver 5 years old
Membership Pro Tip: Year-Round Member Connection
Getting staff involved in regularly fostering and sustaining member connections helps boost engagement and retention.
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MembershipArticleOver 5 years old
Ideas for Increasing Long-Term Member Retention
Associations connected with members more thoughtfully and deliberately out of necessity during the recent period of isolation and…
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MembershipArticleOver 5 years old
Membership Pro Tip: Help Members Manage Stress
The Massachusetts Society of CPAs goes the distance for members facing mental health issues and stress. Here is…
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MembershipArticleOver 5 years old
How to Effectively Assess Your Member Relationships
Looking at the connection with members as a relationship and not a business transaction means listening to what…
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Career DevelopmentArticleOver 5 years old
Mentorship Program Pairs Influencers with C-Suite Execs
With the goal of connecting influencers with Fortune 500 company executives, the American Influencer Council created a new…
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MembershipArticleOver 5 years old
Membership Pro Tip: Keep It Simple
Communicating directly—and personally—with members is a great way to highlight new resources and other benefits without sounding like…
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MembershipArticleOver 5 years old
A New Membership Model Proves Its Value
Some organizational soul searching uncovered an outdated, cumbersome membership model that needed to be revamped. The reinvention focused…
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MembershipArticleOver 5 years old
Three Critical Member Benefits in a Virtual World
A year ago, the word “pivot” was not part of association membership lingo. Membership professionals were used to…
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Business DevelopmentArticleOver 5 years old
Startup Stories: Mississippi Medical Marijuana Association
New associations launch to fill a void in their sector. Here, a state medical marijuana group tells us…
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Conscious InclusionArticleOver 5 years old
Association’s Scholarship Contest Highlights Racial Barriers in Its Field
A mini-scholarship contest attracted responses from landscape architecture students on social media and exposed inequities in a profession…
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Business DevelopmentArticleOver 5 years old
Cannabis Tourism Group Expands Globally
Being in one of the first states to legalize adult use of cannabis, the California Cannabis Tourism Travel…
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MembershipArticleOver 5 years old
Membership Pro Tip: Give Members Technical Tools for Success
A new benefit gives an association’s members access to comprehensive resources that help them expand their businesses and…
