Tag
Messaging
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Marketing / CommunicationsArticleOver 1 year old
The Role of a Communications Team in Driving DEI Efforts
Picture this: Your organization prioritized diversity, equity, and inclusion (DEI) a few years ago. To meet your strategic…
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LearningArticleOver 2 years old
AARP Launches New Collaborative to Spur Tech Solutions for 50-Plus Market
The pandemic showed how much technology could keep people connected even when they couldn’t be together. Hoping to…
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Marketing / CommunicationsArticleOver 2 years old
Four Strategies to Make Your DEI Messaging Clear to Members
Your association may be doing a lot of work on diversity, equity, and inclusion—but your members may not…
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Marketing / CommunicationsArticleOver 5 years old
Why Waiting for “Normal” Is a Bad Strategy
Many associations are concerned that they can’t provide a pre-COVID-19 experience for the foreseeable future. One association’s recommendation:…
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Members onlyMarketing / CommunicationsTemplateOver 5 years old
ACI Brand Guidelines
Brand guidelines from the American Concrete Institute (ACI) covering brand attributes, name usage, logos, color palette, typography, photography,…
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Marketing / CommunicationsArticleOver 5 years old
What Campaigns Can Teach Associations About Messaging
While presidential campaigning for this year has taken a backburner to coronavirus, it can teach associations key lessons…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How Associations Fueled 100 Years of Progress
Kicking off its centennial celebration, ASAE is sharing associations’ greatest moments from the past 100 years. Also: why…
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Marketing / CommunicationsArticleOver 5 years old
AARP’s New Stock Photo Collection Looks to Fight Ageism
With those over the age of 50 often portrayed in stereotypical visual contexts that don’t often match their…
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LearningArticleOver 5 years old
Conference Circuit: Agencies on Aging
The National Association of Area Agencies on Aging’s 44th Annual Conference & Tradeshow begins this weekend in New…
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Marketing / CommunicationsArticleOver 5 years old
Chatty Channels
Social media platforms and text-based applications allow for chatbot integration. Here are four places where members might turn…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Maximize Your Content Marketing Strategy
Content is just content unless it’s working to achieve a higher goal. Also: why a meeting's change initiative…
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Marketing / CommunicationsArticleOver 5 years old
Two Questions To Ask For More Thoughtful Communications
How a two-question quiz can improve your association’s communications and boost member engagement as well.
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Preparing for a Media Briefing
When developing a media relations strategy, don’t forget to give your team an in-depth briefing memo to set…
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MembershipArticleOver 5 years old
3 Ways Texting Can Work for Your Members
At critical moments, your members might appreciate a text message notification over an email or phone call. Here’s…
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Marketing / CommunicationsArticleOver 5 years old
3 Ways to Boost Your Messaging Skills
Want to make your association’s messaging to members more effective? Here are three tips to make it more…
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Organizational StrategyArticleOver 5 years old
Aging World: Adapting to a Key Demographic Shift
As the world gets older, associations will have to take steps to respond to this demographic shift, ASAE’s…
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Organizational StrategyArticleOver 5 years old
Aging World: Adapting to a Key Demographic Shift
Feat_AgingWorld The world is getting grayer: The number of Americans 65 and older is expected to double by…
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Meetings / EventsArticleOver 5 years old
What an Aging Attendee Population Means for Meetings
Research shows that people are living and working longer. This means it’s also likely that you have some…
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Marketing / CommunicationsArticleOver 5 years old
Communications Strategy: Lead With Your Message, Not Memes
More nonprofits are feeling pressure to shake up their communications strategy. Change is good, but the path to…
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MembershipArticleOver 5 years old
Membership Hack: Quick Response With Texting
The National Association of Sports Commissions is piloting a text message communication system to improve response time when…
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AdvocacyArticleOver 5 years old
AARP Foundation Launches Initiative to Combat Isolation
Social isolation is a serious problem for older Americans. AARP Foundation’s new platform, Connect2Affect, aims to raise awareness…
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LearningArticleOver 5 years old
AARP Opens Tech Lab to Foster Innovation
AARP has teamed up with the University of Illinois to open a lab to develop new technologies to…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: The Problems With Hidden Fees
An association consultant breaks down the reason people hate hidden fees so much and why your organization should…
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Marketing / CommunicationsArticleOver 5 years old
CEO to CEO: After Leadership, What’s Next?
What role would you consider taking on in an association after you finish serving as CEO?
