Tag
Name Change
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Marketing / CommunicationsArticleOver 2 years old
What Goes Into Changing Your Association’s Name
Making the decision, choosing a new name, communicating the change to members and the public: Learn how the…
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AdvocacyArticleOver 5 years old
Lobbyists Need to Adapt to Change Too
In 1997, Harvard professor Clayton Christensen made the term “disruptive innovation” the defining phrase for the digital age.…
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AdvocacyArticleOver 5 years old
Future In Sight: Name Change Focuses on Sight, Not Blindness
With an expanding mission and signs of public distrust around its longtime name, the New Hampshire Association for…
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Organizational StrategyArticleOver 5 years old
Making Innovation Accessible
Innovation is rarely the proverbial lightning-bolt a-ha realized by a singular genius and much more often the result…
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GovernanceArticleOver 5 years old
A Board’s Essential Steps for an Association Name Change
As associations evolve and mature, their boards sometimes consider the idea of changing the group's name. While there…
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Organizational StrategyArticleOver 5 years old
3 Lessons on Discipline, Flexibility From Gene S. Terry, CAE
A childhood on the move taught Gene S. Terry, CAE, the executive director of the American Society of…
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AdvocacyArticleOver 5 years old
Native American Groups Press DC’s Football Team for Name Change
The NFL team that calls Washington home is under fire again over its controversial name. Native American associations…
