Tag
naming
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Organizational StrategyArticleOver 2 years old
Tips For Rebranding: Changing Your Company Name
Your association might need to make a name change at some point. Expect to have plenty of internal…
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Marketing / CommunicationsArticleOver 5 years old
Nonprofit Named ISIS Begins Rebranding Process
The International Species Information System, a nonprofit providing software to zoos and aquariums, is changing its name—and it’s…
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Marketing / CommunicationsArticleOver 5 years old
An Unfortunate ISIS Association: One Nonprofit’s Acronym Problem
Many names have been used to describe the the jihadi terrorist organization recently dominating the news. Media organizations,…
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Marketing / CommunicationsArticleOver 5 years old
What’s in an Association Name Change?
The National Association for the Advancement of Fat Acceptance involved its members in discussions about a potential name…
