Tag
newsletters
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Marketing / CommunicationsArticleOver 2 years old
More Than Clicks: Rethink Your Newsletter to Boost Engagement
Associations often rely on newsletters to share news with their members, but how do you know if they’re…
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Marketing / CommunicationsArticleOver 5 years old
Quality Communication in the Time of COVID
The executive director of the Oregon Dental Association explains how they have increased the quantity and quality of…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Create a Volunteer Newsletter
How adding another newsletter can make your communications more efficient. Also: The right way to tell members you’ve…
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Marketing / CommunicationsArticleOver 5 years old
Does Your Newsletter Need More Personality?
Your daily or weekly newsletter may be set up as a list of links right now, but many…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Ideas for Freshening Up Your Newsletter
How to make each version unique for members. Also: what to do when your organization’s strategic plan is…
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Marketing / CommunicationsArticleOver 5 years old
Science Group Expands Reach With New E-Newsletter for Non-Scientist Members
Looking to bring more value to its non-scientist members and the general public, the American Association for the…
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Marketing / CommunicationsArticleOver 5 years old
Five Tips for Improving Your Email Newsletter Workflow
Trying to reach your audience with an email newsletter? You need the right tools, the right processes, and…
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Marketing / CommunicationsArticleOver 5 years old
New Money: Newsletter Know-How
Simplicity and personalization drive revenue growth for the Associated Builders and Contractors.
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Whittle Down Your Email Newsletters
What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back…
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MembershipArticleOver 5 years old
Membership Hack: Downsizing Newsletters
The American Academy of PAs downsized to a single e-newsletter to deliver news and information to members without…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Design Habit-Forming Emails
How to create emails that make your readers want to come back for more. Also: When it comes…
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MembershipArticleOver 5 years old
Membership Hack: Daily Briefings
To give members a quick way to stay on top of news related to their field, the Infectious…
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Marketing / CommunicationsArticleOver 5 years old
The Email Newsletter Renaissance Is Here. Are You Ready?
A new report from Columbia University’s Tow Center for Digital Journalism looks at news organizations that are aiming…
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Marketing / CommunicationsArticleOver 5 years old
How an E-Newsletter Redesign Surpassed Goals for Open Rates and Click-Throughs
An alarming rate of unsubscribes among members and nonmembers—plus an internal analysis indicating that target audiences could receive…
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Marketing / CommunicationsArticleOver 5 years old
A Broader E-Newsletter Audience Brings Major Returns
When the Edison Electric Institute reached out to its members in 2013 asking them to complete a survey…
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Marketing / CommunicationsArticleOver 5 years old
Pew: Digital News Sites More Likely to Have Email Newsletters Than Apps
A Pew analysis of large digital news outlets suggests that most digital media outlets find email newsletters and…
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Marketing / CommunicationsArticleOver 5 years old
New Money: Turn Your Newsletter Audience Into a Digital Spark
How a broader newsletter audience can charge your association's ROI.
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Marketing / CommunicationsArticleOver 5 years old
Curated Newsletters: Get Your Voice Out Front
Eyeing the opportunity to add the term "thought leader" to your resume? Perhaps a curated newsletter written under…
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MembershipArticleOver 5 years old
Thursday Buzz: Make Your Newsletters More Relevant
The audience comes first when it comes to your newsletters. Are you taking that to heart? Also: The…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: The State of Nonprofit Newsletters
Some early newsletter insights from the 2015 Nonprofit Communications Trends Report emerge. Plus: a new tool designed to…
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Marketing / CommunicationsArticleOver 5 years old
Relaxing Habits: Free Your Mind and the Rest Will Follow
Tips on how to encourage relaxing habits after you’ve left work for the day. Also: how one association…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: The Silver Lining in Employee Turnover
Why losing employees isn’t always such a bad thing. Also: what to do when your newsletter can’t keep…
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Marketing / CommunicationsArticleOver 5 years old
Could Gmail’s Big Changes Hurt Email Open Rates?
How Gmail’s new inbox interface could affect email open rates. Also: Does your staff’s view of the organization…
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Marketing / CommunicationsArticleOver 5 years old
Email Newsletter Report Card Meant To Inspire Creativity
An email-based ad agency, LaunchBit, has a new program to help ensure your association's emails are at the…
