Tag
partnerships
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Organizational StrategyArticleOver 5 years old
How Associations Can Benefit From Strategic Partnerships
Strategic partnerships when executed successfully can build momentum for both an association and outside partner. Together, we represent…
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Organizational StrategyArticleOver 5 years old
Toys R Us: A Digital Cautionary Tale
How Toys R Us, which filed for bankruptcy, stumbled into the e-commerce era. Also: Check out these infographic-making…
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Meetings / EventsVideoOver 5 years old
ASAE 2017 Strategic Partners
During the opening keynote, ASAE recognized the Strategic Partners for the organization. Here's a video of what inspires…
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Business DevelopmentArticleOver 5 years old
How a Partnership Helped One Association Plant Roots in China
A new partnership gives a large Chinese retailer access to cutting-edge supply-chain technology. APICS, the supply-chain association, gets…
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Business DevelopmentArticleOver 5 years old
How the Humane Society Found Success With a For-Profit Partnership
For years, the food-service company Aramark has built a strong relationship with the Humane Society of the United…
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AdvocacyArticleOver 5 years old
U.S., Canadian Lending Groups Forge New Partnership
The Innovative Lending Platform Association, which has introduced some transparency-minded tools for U.S.-based online lenders, hopes to bring…
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MembershipArticleOver 5 years old
TESOL Association Expands Reach in China
Through new events and a new partnership, the TESOL International Association is expanding its presence in China.
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Marketing / CommunicationsArticleOver 5 years old
Landscape Group Partners with Home-Design Platform Houzz
To raise the visibility of its members and itself, the National Association of Landscape Professionals has partnered with…
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LearningArticleOver 5 years old
Farm Bureau, FFA Join Forces to Push Agricultural Education Forward
The national bodies that represent two of the most prominent chapter-based agricultural organizations—Future Farmers of America and the…
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Organizational StrategyArticleOver 5 years old
Regional Groups Partner for Waste Management Plan
The Northeast Waste Management Officials’ Association and Northeast Recycling Council are joining forces to advance sustainable materials management.
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Business DevelopmentArticleOver 5 years old
New Alliance Adds Weight to Specialty Food Sector
With the specialty food space growing at a faster pace than the broader food industry, a new partnership…
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AdvocacyArticleOver 5 years old
Partnership on AI Welcomes New Members, Including 14 Nonprofits
The group, launched last year, aims to ponder both the technological and societal effects that artificial intelligence has…
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Business DevelopmentArticleOver 5 years old
A New Way of Thinking About Sponsorship Partners
Some associations are finding that even their tried-and-true partners aren't interested in participating in association sponsorship programs anymore.…
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AdvocacyArticleOver 5 years old
Truckstop and Travel Plaza Group Partners With DHS To Fight Human Trafficking
The NATSO Foundation has joined with the Department of Homeland Security’s Blue Campaign to enhance its anti-human-trafficking initiative.
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FundraisingArticleOver 5 years old
Five Ways for Getting the Most Out of Your Sponsorship Packages
Sponsorships are a great way to bring in nondues revenue to either your national association or one of…
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AdvocacyArticleOver 5 years old
Western Growers Adds a New Crop: The New Mexico Chile
In joining a new partnership with Western Growers, the New Mexico Chile Association will gain additional support on…
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GovernanceArticleOver 5 years old
Apple Moves Away from Secrecy, Joins AI Group
The Partnership on AI, a group from which Apple was a notable omission when it was announced in…
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Organizational StrategyArticleOver 5 years old
Looking Toward China? Take the Long View
Setting up shop in China isn't easy. Establishing relationships, navigating government regulations, and bridging cultural divides make for…
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AdvocacyArticleOver 5 years old
Manufacturers and Associations Unite to Offer Support to Trump
With more than 1,100 signatures of support—many from association leaders—an open letter from the National Association of Manufacturers…
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Business DevelopmentArticleOver 5 years old
Heart Association Boosts Big Data Game With Amazon
The American Heart Association announced this week that Amazon Web Services would help the association expand its Institute…
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Meetings / EventsArticleOver 5 years old
Solving Problems with Mutually Beneficial Partnerships
Last month, the American Marketing Association in partnership with Orate, a digital marketing company, announced the launch of…
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Business DevelopmentArticleOver 5 years old
Building Revenue Beyond Dues
When Kevin Mayeux, CAE, became CEO of the 126-year-old National Association of Insurance and Financial Advisors in July…
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FundraisingArticleOver 5 years old
Fundraising Strategy: New Value in Unlikely Pairings
Hoping to attract a new audience to its mission, the Girl Scouts of Southern Nevada is hosting Cookies…
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Business DevelopmentArticleOver 5 years old
New Money: Revenue Builders
New profit centers for revenue that go beyond dues.
