Tag
Product Development
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Organizational StrategyArticle
The 7 Conditions Your Annual Engagement Survey Isn’t Measuring
Most association leaders run an annual engagement survey. Their survey results typically indicate that things are fine. But…
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Your Association Is Sitting on a ‘Relationship Recession.’ Here’s How to Fix It.
Ask any association executive what holds their organization together and the answer is almost always the same: relationships.…
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MembershipArticleOver 1 year old
Stop the Decline: Why Your Membership Strategy Isn’t Working (and How to Fix It)
How old is your association’s membership dues structure? Be honest. Is your current model working? Are you reaching…
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Organizational StrategyArticleOver 2 years old
Formalizing Innovation
“Remember: You’re not trying to build a successful product; you’re trying to figure out if there is…
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Organizational StrategyArticleOver 5 years old
Look to Product Development to Diversify Revenue and Increase Engagement
What’s the top priority for associations this year? According to McKinley Advisors’ 2021 Association Viewpoint research study, it’s…
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Organizational StrategyArticleOver 5 years old
How Your Competitors’ Pricing Should Fit Into Your Pricing Strategy
“When it comes to pricing and value propositions for our association’s products, do our competitors matter?” That’s a…
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Business DevelopmentArticleOver 5 years old
In Search of New Revenue
To help offset financial losses from pandemic-related cancellations, some associations launched new revenue-generating products—and they did it fast.…
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Business DevelopmentArticleOver 5 years old
Why Having a Product Development Process Is Important
Developing new products that continue to generate revenue helps associations thrive. To improve chances of creating products that…
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Business DevelopmentArticleOver 5 years old
A Focus on Product Development Can Help Generate Long-Term Revenue
While many associations pivoted during the pandemic to quickly create products that brought in new revenue, a focus…
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Meetings / EventsArticleOver 5 years old
How to Drive Revenue in the Aftermath of COVID-19 Content Disruption
While the pandemic has disrupted business models, it presents association leaders with the chance to explore market needs,…
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Organizational StrategyArticleOver 5 years old
Six Questions to Ask If Your Association Is Facing a For-Profit Competitor
Chances are that online education has become an increasing part of your association’s value proposition or a means…
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MembershipArticleOver 5 years old
How Your Association Can Become an Active Participant in the Modern Economy
"The association landscape is always changing". This statement permeates association conferences, articles, and webinars led by our peers…
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OperationsArticleOver 5 years old
How Automated Testing Can Smooth Your Website Launch
You’ve spent months designing and developing new website or application features that will enhance your association’s digital presence.…
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Organizational StrategyArticleOver 5 years old
Is It Time to Sunset a Certification?
It’s not always easy to let go, but if your association has a professional certification that’s on the…
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OperationsArticleOver 5 years old
Form a DevOps Team to Accelerate Development
Juan Sanchez says it was curiosity and a book called The Phoenix Project that first sparked his interest in a…
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Organizational StrategyArticleOver 5 years old
How Your Association Can Lead in the Blockchain Revolution
The job of an association executive has never been more complex, but it’s about to get trickier thanks…
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Career DevelopmentArticleOver 5 years old
Idea Bank: Doll Encourages Girls to Consider Trucking Career
What’s the great idea? The 13-inch Clare plush doll Who’s doing it? Women in Trucking Association, Inc. What’s involved? Creating a…
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Organizational StrategyArticleOver 5 years old
How a Small Association Transformed Equipment Management
Heavy equipment managers—those who oversee and maintain fleets of bulldozers, dump trucks, and other construction equipment—are part of…
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Marketing / CommunicationsArticleOver 5 years old
Lessons From Kickstarter: How to Succeed by Taking Chances
If you’re online, you’re likely exposed a few times a day to a world Yancey Strickler helped create.…
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Executive LeadershipArticleOver 5 years old
Servant Leadership: A Technology Leadership Model for Associations
Associations and their members are becoming smarter, thanks to “the network effect” of collaborative technology tools that allow…
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Conscious InclusionArticleOver 5 years old
How to Use Design Thinking for Accessibility
Why should associations keep digital accessibility top of mind? One in five people in the United States has…
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MembershipArticleOver 5 years old
Think Like Apple, Act Like Amazon to Better Serve Members
I often say that organizations that want to provide a great customer or member experience need to think…
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Organizational StrategyArticleOver 5 years old
When Is It Time to Sunset a Product?
When businesses follow best practices for managing the lifecycle of a product or service, they usually apply a…
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Business DevelopmentArticleOver 5 years old
Why the American Cornhole Association Started Selling Its Own Equipment
The 15-year-old association for the sport says that current offerings on the market have failed to live up…
