Tag
product launches
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Marketing / CommunicationsArticleOver 5 years old
Five Strategies to Ensure Your Digital Product Has a Killer Launch
Whether it involves expanding your scale or workshopping your messaging, a well-considered approach to launching a new tech…
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Marketing / CommunicationsArticleOver 5 years old
Snapchat Spectacles: A Snappy Release Strategy
Snapchat’s new photo-taking sunglasses draw buzz for their offbeat release strategy. Also: How one association got in on…
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Marketing / CommunicationsArticleOver 5 years old
Thursday Buzz: Lessons From the Apple Keynote
Apple makes another game-changing move, albeit a controversial one. Here are some lessons associations can learn. Plus: It’s…
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Meetings / EventsArticleOver 5 years old
Product Launches at Tradeshows: A Thing of the Past?
Two recent articles suggest that the tradeshow model is changing, or perhaps even dying, when it comes to…
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Marketing / CommunicationsArticleOver 5 years old
iPhone 6, Apple Watch: What Apple’s Got Up Its Sleeve
The iPhone-maker aims for the fences with its latest device reveal. Has it succeeded? Also: The Online News…
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Marketing / CommunicationsArticleOver 5 years old
Lessons From the Apple Macintosh’s Initial Missteps
We vividly remember the genius marketing of the original Apple Macintosh in 1984—but we forget that the device…
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Meetings / EventsArticleOver 5 years old
CTIA Drops to One Annual Conference
Faced with pressure from competing trade shows , the wireless trade group CTIA plans to go from two…
