Tag
reengagement
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MembershipArticleOver 5 years old
Stamp Association’s Plan for Growth: Partnerships and Families
The American Philatelic Society’s membership numbers are well down from its 1980s peak. Youth engagement is central to…
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MembershipArticleOver 5 years old
What to Do When Membership Is Booming?
When your industry is red hot and your membership numbers are, too, how do you sustain your momentum?…
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Marketing / CommunicationsArticleOver 5 years old
Associations Adjust Strategy as User Satisfaction With Social Media Sinks
Privacy and ads are pushing users away from Facebook, Twitter, and Instagram. One small association’s solution: Emphasize engagement,…
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Meetings / EventsArticleOver 5 years old
Creativity Where You Least Expect It
Programs and activities that tend to cleave to the traditional—board meetings, sponsorship, and grassroots advocacy—can go from formulaic…
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MembershipArticleOver 5 years old
How Membership Retention Leads to Association Expansion
Two years ago, the Enrollment Management Association took the leap to rebrand and position the association to better…
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MembershipArticleOver 5 years old
Taking a Sandbox Approach to Membership
Sandbox, a globally focused organization with an ambitious agenda “to co-create the world we inherit,” has rapidly grown…
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MembershipArticleOver 5 years old
Membership Hack: Digital Handbook
A digital handbook gives members access to the information they need about member benefits, services, and support—all in…
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AdvocacyArticleOver 5 years old
3 Ways to Engage Members in an Awareness Campaign
National Entrepreneurship Week is a congressionally designated week in February that celebrates business innovation in America. It’s also…
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LearningArticleOver 5 years old
Encouraging Member Engagement Through Education
When association leaders think about engagement, they usually focus on the member onboarding process, making people feel welcome…
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LearningArticleOver 5 years old
3 Ways to Add Pop Culture to PD Programs
Many associations host annual meetings or conferences, but what separates the good from the bad often comes down…
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Meetings / EventsArticleOver 5 years old
Thursday Buzz: Putting the “Social” Back in Social Media
Posting alone isn’t enough. The Buffer blog shares ways to increase social media engagement. Also: At your next…
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AdvocacyArticleOver 5 years old
Rules of Engagement: Advocacy Actions
3 ways to engage members in an awareness campaign.
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Meetings / EventsArticleOver 5 years old
Thursday Buzz: Don’t Be Afraid to Get a Little Weird
Don’t let boredom encroach on your next meeting. Here’s how to shake things up at your events. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Tuesday Buzz: Write Meaningful Metaphors
Metaphors can be useful communication tool, including for nonprofits. Here’s how to use them to convey your organization’s…
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Meetings / EventsArticleOver 5 years old
Friday Buzz: New Webinar Styles
Don’t let boring webinars hurt your membership engagement. Try these alternative formats to shake things up. Also: How…
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MembershipArticleOver 5 years old
Thursday Buzz: Get Your One-And-Done Members to Stick Around
A little recognition goes a long way when it comes to creating reasons for one-and-done members to stay…
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Marketing / CommunicationsArticleOver 5 years old
Nonlinear Marketing Boosts Member Recruitment and Retention
To acquire new members and retain existing ones, associations have to understand consumer behavior and embrace nonlinear marketing…
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MembershipArticleOver 5 years old
National Volunteer Week: How to Engage and Assess Your Volunteers
New volunteers thrive when they’re given ad hoc opportunities instead of committee roles, according to one expert.
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Meetings / EventsArticleOver 5 years old
Could Your Attendees Benefit From a Digital Detox?
By telling attendees to put their smartphones, tablets, and laptops away, you may be able to create a…
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Marketing / CommunicationsArticleOver 5 years old
Monday Buzz: Is Your Association Reaching “Perennials”?
To think outside the traditional marketing demographic labels, consider what “perennials” have to offer your association. Also: Jeff…
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Meetings / EventsArticleOver 5 years old
Tuesday Buzz: Give Young Members Their Own Group
Want to keep your millennial and Gen Z members engaged? Create a group within your organization that’s just…
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MembershipArticleOver 5 years old
To Engage New Members, You Need a Plan
A recent survey confirms that to get first-time members on board and involved with your association—and more likely…
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Marketing / CommunicationsArticleOver 5 years old
Friday Buzz: Engagement Scores for the Real World
Association Success reveals how to make engagement scores more meaningful. Also: Six ways to create more successful tweets.
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Marketing / CommunicationsArticleOver 5 years old
How an Association’s Big Failure Built Member Momentum
The Brewers Association set a lofty goal to raise $213 billion to buy Anheuser-Busch InBev. The crowdfunding campaign…
