Tag
relationship building
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Meetings / EventsArticleOver 1 year old
Back to Basics: Why Relationship Building Is the New Innovation for Future-Proofing Association Meetings
In an era where technology, automation, and AI dominate association event planning and strategic meeting planning conversations, the…
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Marketing / CommunicationsArticleOver 5 years old
One Approach to Speaking With Sponsors During Uncertain Times
If your sponsorship program suffered over the last year, you are not alone. Association leaders are asking what…
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MembershipArticleOver 5 years old
Two Critical Steps to Drive Member Engagement
You already know member engagement matters. Everyone touts it as the silver bullet to save associations. But time…
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MembershipArticleOver 5 years old
Give Members the Gift of In-Person Conversation
Individual face time feels like a precious commodity these days, which makes it an especially meaningful way to…
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LearningArticleOver 5 years old
Books: Virtual Connections
In Can You Hear Me? How to Connect With People, CNN commentator Nick Morgan explains how to build…
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MembershipArticleOver 5 years old
Rules of Engagement: Hold Back the Flood
Welcome new members with a steady, manageable stream of information.
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MembershipArticleOver 5 years old
Relationship Advice for Associations to Take From Fundraisers
Associations should take some relationship advice from fundraising experts to boost their effectiveness in upping membership renewals and…
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MembershipArticleOver 5 years old
Don’t Forget to Create Connection With Customer Service
A recent survey of airline passengers highlights the importance of quality customer service—an area in which airlines might…
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Marketing / CommunicationsArticleOver 5 years old
How I Got Here: Sheena Kennedy
Sheena Kennedy, Communications and Membership Manager, Association of Boards of Certification, Ankeny, Iowa While Sheena Kennedy was scooping…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Maintaining Relationships For Better Engagement
Engaging influencers doesn’t stop once your marketing campaign wraps up. Plus: add these articles to your reading list.
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MembershipArticleOver 5 years old
Marketing Campaigns: Don’t Forget Your Members are People
There's a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don't lose sight…
