Tag
Relevance
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Organizational StrategyVideoOver 5 years old
Race for Relevance in A World Reshaped by COVID: An Authors’ Talk
Hear from Mary Byers and Harrison Coerver, authors of the 10th-anniversary edition of Race for Relevance, as they…
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Marketing / CommunicationsArticleOver 5 years old
Connecting to Your Audience in Micro-Moments
For associations looking to better connect with their members,“relevance is king,” explains CEO of Community Brands JP Guilbault.
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Organizational StrategyArticleOver 5 years old
Is Your Tech Strategy Keeping Up with the Times?
Your audience has been deeply impacted by the growth of technology over the years. Is your association shifting…
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Marketing / CommunicationsArticleOver 5 years old
Groups Target Young Latinos With CPR Training Video
Latinos who suffer out-of-hospital cardiac arrests are less likely to survive, and the American Heart Association and the…
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Meetings / EventsArticleOver 5 years old
Amazon: Lessons From Jeff Bezos’ Leadership Style
How Amazon’s CEO puts his clients’ needs before what Amazon shareholders want. Also: Is it time for conference…
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Marketing / CommunicationsVideoOver 5 years old
Mary Byers Race for Relevance
Mary Byers, CAE, coauthor of Race to Relevance with Harrison Coerver, talks about the crucial conversations you need…
