Tag
ROI measurement
-
GovernanceArticleOver 2 years old
Why Volunteering Needs a Transformation
New research reveals a disconnect between what association volunteers do and the value they deliver. Leaders can close…
-
Marketing / CommunicationsArticleOver 5 years old
Money & Business Pro Tip: Think Beyond ROI
Thinking in terms of return on investment may not make sense for your association’s marketing initiatives. Instead, focus…
-
LearningArticleOver 5 years old
Two Ways to Improve the Effectiveness of Workplace Well-Being Programs
In our previous article on improving workplace well-being for employees, we noted that associations must first take care…
-
Conscious InclusionArticleOver 5 years old
Measure Your D+I Progress
The case for diversity and inclusion as a business imperative has been well established, and the importance of…
-
Marketing / CommunicationsArticleOver 5 years old
Advertising Group Builds Internal Resource for Boosting Marketing Measurement
After years of working with outside groups on marketing measurement initiatives, the Association of National Advertisers is developing…
-
GovernanceArticleOver 5 years old
A Massive Decision: The Conference That Plans to Redefine the Kilogram
This week’s General Conference on Weights and Measures, taking place in France and put on by the International…
-
Meetings / EventsArticleOver 5 years old
3 Tips to Best Determine the ROI of Your Meeting
A flagship event may be tradition, but is your annual conference still providing measurable ROI for your organization?
-
MembershipArticleOver 5 years old
Study: The State of Association Chapters
A new benchmarking study sheds some light on common chapter-relations practices at associations, but it falls short of…
-
GovernanceArticleOver 5 years old
Cloud Computing: Is the Return on Investment Worth It?
A new survey shows that business executives continue to doubt the effects of measuring their cloud computing services.
