Tag
Social Media Platforms
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Marketing / CommunicationsArticleOver 2 years old
Is Your Association Prioritizing Digital Marketing Enough?
A well-planned marketing budget is not just a number but a strategic tool that enables success. HubSpot forecasted…
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Marketing / CommunicationsArticleOver 5 years old
Don’t Get Faked Out by Phony Video Content
When a video that appeared to show House Speaker Nancy Pelosi slurring her words spread across social media…
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Marketing / CommunicationsArticleOver 5 years old
Data Point: Time for Tik-Tok?
A recent study from Activate, Inc., says TikTok is experiencing higher engagement time with U.S. users than any…
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Marketing / CommunicationsArticleOver 5 years old
Data: Look Who’s Tweeting
In a Pew Research Center survey, 22 percent of Americans said they use Twitter, but many are simply…
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Marketing / CommunicationsArticleOver 5 years old
I Can’t Live Without My … BuzzSumo
“A massive part of my job is content creation, distribution, and management. To do that, I really need…
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MembershipArticleOver 5 years old
Member Acquisition Tactics to Deliver High ROI
The American Nurses Associations is on track to log another record-setting year for member acquisition. Over the last…
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Are There Limits to Employees’ Free Speech on Politics?
American political dialogue has become increasingly contentious at a time when individuals have an unprecedented interest in public…
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Marketing / CommunicationsArticleOver 5 years old
Books: How to Protect (Or Destroy) Your Reputation Online; The Inevitable; Getting to “Yes And”
You may be smart and competent in person, but take it from public relations and online fix-it consultant…
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Marketing / CommunicationsArticleOver 5 years old
Beware Hashtag Hijacking
Social media has given associations the power to interact with thousands of members and potential members, but that…
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Meetings / EventsArticleOver 5 years old
How to Use Snapchat to Better Connect With Meeting Attendees
Pretty much every association leverages social media to engage and interact with members and the public, and each…
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Marketing / CommunicationsArticleOver 5 years old
CEO to CEO: Leveraging Tech Tools
How is your association leveraging tech tools to pursue your mission? As a small association, we leverage social…
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OperationsArticleOver 5 years old
Productivity Tools to Help Your Work Smarter
One of the most common frustrations among busy association professionals is a lack of time. With so much…
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Marketing / CommunicationsArticleOver 5 years old
Protect Your Employer Brand: How to Handle Negative Online Reviews From Employees
When was the last time you checked to see if your association has been reviewed on Glassdoor, Vault,…
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AdvocacyArticleOver 5 years old
Yes, There’s a Government Relations App for That
For the past 20 years, associations have relied on emailed action alerts and shoe-leather Hill visits to get…
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Marketing / CommunicationsArticleOver 5 years old
Use Social Media to Better Engage Members and New Audiences
For more than 70 years, the Reston, Virginia-based association, DECA, has prepared emerging college- and high-school-aged leaders and…
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MembershipArticleOver 5 years old
Tech Tools to Help You Keep Your Association Resolutions
It's that time of the year again when we make personal commitments to start the new year off…
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Marketing / CommunicationsArticleOver 5 years old
NFHS Network: High School Association Preps Broadcast Debut
The National Federation of State High School Associations has announced plans to launch NFHS Network; subscription based all-digital…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Will Pheed Be the New Twitter?
ocial-networking app Pheed becomes top-downloaded in the App Store. How did it rise to the top, and is…
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Marketing / CommunicationsArticleOver 5 years old
Instagram Alternatives: Filters Are Just the Start
In recent weeks, it seems like all the major tech players have upped their smartphone photography game. Don't…
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Marketing / CommunicationsArticleOver 5 years old
Social Media Roundup: Let’s Focus on the Social Media Tools
In a quick roundup of social media tools, how Google+ one-upped Facebook at its own idea. Also: Pinterest…
