Tag
Social Media
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Marketing / CommunicationsArticleOver 5 years old
Startup Stories: Influencer Marketing Association
New associations launch to fill a void in their sector. Here, newbies tell us what got them started,…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: Is Social Media Getting Less Social?
New research shows that users are moving away from public social platforms. Also: revamping meetings in 2020.
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Marketing / CommunicationsArticleOver 5 years old
Report: Magazines Keeping Momentum in Digital Climate
A new report from magazine industry group MPA shows that even as declines in audience happen with older…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Smart Insights From ASAE’s #TEC19
From social media to technical debt, a lot of smart thoughts on tech came out of DC this…
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Marketing / CommunicationsArticleOver 5 years old
Four Strategies for Effective Content Repurposing
Whether it’s content from your prior events or old blog posts that can be given new life, content…
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Marketing / CommunicationsArticleOver 5 years old
How a Local Restaurant Association Is Making Taco Tuesday for Everyone
The California-based OC Restaurant Association will now run and manage the TacoTuesday.com domain, in an effort to promote…
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Marketing / CommunicationsArticleOver 5 years old
How Associations Can Give Back With a Global Day of Service
As someone who finds personal and professional value in the spirit of volunteerism, I am always in awe…
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Marketing / CommunicationsArticleOver 5 years old
Three Strategies To Counter Negative Employee Reviews
Your association's good name is a critical asset for recruiting new talent, so you can't ignore negative online…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Don’t Procrastinate on These End-of-Year Projects
2019 is coming to a close, which means it’s time to start preparing your wrap-up activities. Also: Research-backed…
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Marketing / CommunicationsArticleOver 5 years old
The Influencer Bubble Is Popping—But It Can Still Work for You
The success rate of a sponsored post on social media, particularly Instagram, is way down. But if you’re…
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MembershipArticleOver 5 years old
Daily Buzz: Peace Out, Yahoo Groups
The legacy community platform, active for nearly two decades and an inspiration to many platforms that came since,…
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Marketing / CommunicationsArticleOver 5 years old
Five Ways to Keep Your Association’s Social Media Accounts Safe
With the need for many teams and stakeholders to have access to your social accounts, it’s important to…
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Marketing / CommunicationsArticleOver 5 years old
Data: Look Who’s Tweeting
In a Pew Research Center survey, 22 percent of Americans said they use Twitter, but many are simply…
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Marketing / CommunicationsArticleOver 5 years old
Data Point: Look Who’s Tweeting
Not all Twitter users are the same.
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Marketing / CommunicationsArticleOver 5 years old
Data Point: Recruitment Goes Digital
Associations are testing the waters of digital membership recruitment using social media channels, online advertising, and ad retargeting…
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FundraisingArticleOver 5 years old
How Facebook (and Social Media in General) Shifted Fundraising Strategies
Recent research finds that giving days on sites like Facebook are shifting nonprofit fundraising strategies. But while social…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: LinkedIn Marketing 101
Leverage LinkedIn as a marketing tool to drive brand awareness. Also: Do your chapters need more support?
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Ask for Member Input to Avoid Backlash
Don’t mess with well-established community guidelines without member input, or face their wrath. Also: A lesson from yogurt…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Start an Employee Advocacy Program
Influencer marketing might rein in some A-list names, but employees have more leverage with audiences. Also: lessons from…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: To Blog or Not to Blog?
Considering adding a blog to your association website? Let us sway you in the direction of yes. Also:…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: The Evolving World of Content Marketing
As content marketing shifts, so do the conversations at industry meetings like Content Marketing World. Also: More employers…
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Marketing / CommunicationsArticleOver 5 years old
Boosting Member Loyalty in an Age of Distrust
Community Brands CEO JP Guilbault discusses five key tactics to overcome mistrust and establish life-long loyalty among members.
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Marketing / CommunicationsArticleOver 5 years old
Should Volunteers Groups Have Separate Social Media Accounts?
Many associations have member volunteers who help with important work, but what happens if those groups ask to…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: An “Impossible” Path to Leadership
The story of Impossible Foods starts with a scientist who decided to embrace leadership for a greater cause.…
