Tag
subscription
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LearningArticleOver 2 years old
Can You Boost Nondues Revenue With E-Learning Subscriptions?
Inspired by the popularity of services like Netflix, the American Planning Association moved from a la carte e-learning…
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Business DevelopmentArticleOver 5 years old
Why Subscription Boxes Could be a Smart Quarantine-Era Member Perk
Subscription boxes, once seen as a fading trend, are showing signs of resilience during the COVID-19 era. Associations…
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MembershipArticleOver 5 years old
Performance Under Pressure: Lessons From COVID-19 Success Stories
These are tough times for almost every organization, but some for-profits are finding ways to make membership or…
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MembershipArticleOver 5 years old
Daily Buzz: Member Churn Takeaways From Streaming Services
New research finds that many people drop streaming services because they aren’t using them enough to make it…
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Business DevelopmentArticleOver 5 years old
Four Lessons on Value From For-Profit Subscription Programs
From keeping your everyday users happy to introducing new value propositions for your highest-end fans, for-profit subscription services…
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MembershipArticleOver 5 years old
Could More Recurring Fees Create Subscription Fatigue?
Various research suggests that subscription services lead to unconscious overspending by consumers and more selectivity about what they’re…
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MembershipArticleOver 5 years old
Groupon, Aiming to Rekindle Success, Embraces Membership Model
The company, which remains publicly traded and active on the stock market despite losing its initial momentum, is…
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MembershipArticleOver 5 years old
Rethinking Membership
Stagnant membership growth, underutilized benefits, potential new members hiding in plain sight—these may be signs that it’s time…
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OperationsArticleOver 5 years old
Are Airline Subscription Add-Ons Worth Your Time?
Whether for wireless or an annual discount on baggage, air travelers these days are faced with an array…
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MembershipArticleOver 5 years old
The Prime Effect: How Amazon Is Helping Retail Membership
Amazon’s growing strength, driven by its popular retail membership program, is helping to encourage consumers to subscribe to…
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MembershipArticleOver 5 years old
Why Brick-and-Mortar Retailers are Embracing Subscriptions
Borrowing cues from Amazon Prime with a need to build long-term engagement, major retailers are starting to embrace…
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MembershipArticleOver 5 years old
What Happens When Everyone Offers a Membership Model
Associations have never had a monopoly on the concept of membership, but as it becomes more common online…
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MembershipArticleOver 5 years old
Facebook Tests Paid Subscriptions for Groups
Facebook, which has a robust network of private groups on its platform, is piloting a program that will…
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Marketing / CommunicationsArticleOver 5 years old
Is Now the Time to Launch a Paywall?
Momentum seems to be building around the paywall model in the news industry at the moment—and it could…
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MembershipArticleOver 5 years old
3 Questions to Ask Before Adopting Auto-Renewal
The subscription model is now a permanent facet of our economy, and many association members are active subscribers…
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MembershipArticleOver 5 years old
Checking in on Media Membership Programs: How Are They Doing?
News outlets in recent years have put a lot of weight into membership programs, with an eye toward…
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MembershipArticleOver 5 years old
Subscription Strategy: Why a Monthly Service Could Be a Savvy Play
Your organization may emphasize yearly membership, but a huge amount of consumer interest is currently focused on monthly,…
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MembershipArticleOver 5 years old
Why a Movie Theater Chain Launched a New Membership Model
Competition from a membership-driven upstart named MoviePass has drawn lots of attention toward possible movie industry disruption in…
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Marketing / CommunicationsArticleOver 5 years old
Google Loosens Policies on News Website Paywalls
The search giant says that it’ll change its “First Click Free” policy, which has been controversial with publishers,…
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Business DevelopmentArticleOver 5 years old
Could the Netflix Model Boost Enterprise Software?
A recent business-model innovation by a Mac software developer suggests that there could be a lot of potential…
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LearningArticleOver 5 years old
Science News Site Tries Out a Metered Paywall—Minus the Payments
The American Association for the Advancement of Science’s popular Science magazine is taking steps toward a metered paywall…
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MembershipArticleOver 5 years old
KidPass: Lessons From a Kid-Targeted Membership Startup
The for-profit Silicon Valley startup KidPass, which recently closed a $5.1 million funding round, offers a fascinating way…
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Business DevelopmentArticleOver 5 years old
Subscription Box Association Launches to Deliver Tips on Business, Sustainability
A new trade group, the Subscription Trade Association, looks to aggregate resources and jump-start a creative and responsible…
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MembershipArticleOver 5 years old
Turn Your Members Into Subscribers
Why your members are ready for auto-renewal plans. Also: A television ad hijacks Google Home devices.
