Tag
Surveys
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Beyond Registrations: Five Ways To Measure Training Impact
When your board asks how the education program did last year, what number do you reach for first?…
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The “Why Not” Factor: Unlocking Growth Through Nonmember Research
My team recently conducted growth strategy benchmarking research with North American professional and trade associations, and the findings…
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Marketing / CommunicationsArticle
Proof Versus Promise
Every association website says the same thing. Best-in-class education. Unmatched networking. A certification that changes careers. None of…
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Organizational StrategyArticle
The 7 Conditions Your Annual Engagement Survey Isn’t Measuring
Most association leaders run an annual engagement survey. Their survey results typically indicate that things are fine. But…
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How to Turn Passive Members Into Association Advocates
It’s no secret that an engaged member base is essential to a thriving association. After all, your members…
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Marketing / CommunicationsArticleOver 1 year old
Associations at a Crossroads: What an Annual Marketing Survey Reveals
2024 was a bit of a rollercoaster for every organization in every sector. Associations weren’t immune. Federal funding…
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Innovation Impact Survey Informational Webinar
This is a recording of the webinar that took place on September 18, 2025.
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Meetings / EventsArticleOver 2 years old
5 Best Practices for Creating and Sharing Post-Event Surveys
Post-event surveys are a powerful and essential tool for gathering feedback and insights that can significantly impact the…
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MembershipArticleOver 2 years old
Satisfaction Surveys Can Improve Your Member Volunteer Experience
Last year, the National Association for Gifted Children designed a satisfaction survey for its member volunteers to get…
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MembershipArticleOver 2 years old
Create a Successful Nonmember Survey
While associations typically survey members, reaching out to nonmembers can also help shed light on ways to strengthen…
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LearningArticleOver 2 years old
How a Listening Tour Improved Deliverables and Communication
Since 1999, the Association of American Medical Colleges (AAMC) has conducted an annual Development Survey—a national benchmarking survey…
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Organizational StrategyArticleOver 2 years old
Why Leaders Need a New Data Strategy
The pandemic eroded much of the predictive power of associations' past research. But new methods and closer attention…
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Meetings / EventsArticleOver 2 years old
How to Figure Out What Members Want When It Comes to Hybrid Events
options to stick around. While associations want to be responsive, they also don’t want to face a budget…
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Meetings / EventsArticleOver 5 years old
Post-Event Sponsor Survey Questions: What to Ask Afterward
A look at several open-ended survey questions that will help you collect genuine and usable feedback from your…
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Organizational StrategyArticleOver 5 years old
Drive Your Organization’s Story Through Culture and Data
Data has always grounded association decision-making. But now it is moving beyond spreadsheets, trends, and projections, and into…
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MembershipArticleOver 5 years old
How to Make the Most of Your Member Needs Assessment
Whenever association professionals start thinking about conducting a member needs assessment, they tend to leap immediately to a…
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MembershipArticleOver 5 years old
Build Better Surveys
Surveys can help associations collect direct and honest feedback from members. Every successful survey has a few common…
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MembershipArticleOver 5 years old
Rules of Engagement: Build Better Surveys
Three tactics to help you boost your survey response rates.
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MembershipArticleOver 5 years old
Daily Buzz: It’s Time for a Needs Assessment
A needs assessment isn’t a once-a-year (or longer!) gig—it’s something your association should be focusing on habitually. Also:…
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MembershipArticleOver 5 years old
Building a Feedback Loop for Members
Mark McCormack, Ph.D., says member feedback is one of the most “critical currencies” an association needs to stay…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: Don’t Ask the Wrong Postconference Survey Questions
Post-meeting surveys are an easy way to get attendee feedback, but asking leading questions will skew the results.…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: Getting Attendee Feedback
Feedback is key to creating better events—are you asking for it in a way that attendees will respond…
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MembershipArticleOver 5 years old
Daily Buzz: Microsoft’s Suite Strategy
The hidden reason why Microsoft launches good-enough products that compete with buzzy apps like Slack. Also: why exit…
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Marketing / CommunicationsArticleOver 5 years old
When It Comes to Messaging, Nothing Compares to A/B Testing
When Joseph Cephas, vice president of communications for the American Society of Interior Designers, began planning a member…
