Tag
targeting
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Marketing / CommunicationsArticleOver 2 years old
Report: Targeted Emails Draw Higher Engagement
Higher Logic’s analysis of more than 2 billion messages showed the advantages of moving beyond email blasts.
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Marketing / CommunicationsArticleOver 2 years old
What Is Performance Marketing, and How Can It Help Associations?
Your association’s usual strategies for reaching its audience might not work so well right now. Performance marketing can…
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Marketing / CommunicationsArticleOver 2 years old
Get Extra Mileage Out of Your Email Lists with Email Mapping
With the help of an email list and modern marketing platform, associations can reach individuals while they’re browsing…
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Marketing / CommunicationsArticleOver 2 years old
Re-engage Shopping Cart Abandoners with Retargeting
Through advanced tracking and analytics, marketers can draw website visitors who have demonstrated interest in an association’s products…
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Marketing / CommunicationsArticleOver 2 years old
Finding the Right Digital Marketing Mix
Strategic use of retargeting campaigns can help associations achieve multiple revenue-generation goals.
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Marketing / CommunicationsArticleOver 2 years old
Boost Online Visibility and ROI with Retargeting
A little effort can go a long way in growing and engaging a digital audience.
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Marketing / CommunicationsArticleOver 5 years old
How the Right Tech Helped Drive Conference Revenue for this Association
One association marketing pro breaks down the power of “set-it-and-forget-it” retargeting tech.
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Marketing / CommunicationsArticleOver 5 years old
Big Ideas Don’t Have to Be Shut Down By Limited Resources
The right marketing platform can deliver big results even on the smallest budget.
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Marketing / CommunicationsArticleOver 5 years old
Marketing That Works While You Sleep
How the Texas Society of Association Executives found an instant marketing team that delivered fast results.
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Marketing / CommunicationsArticleOver 5 years old
Finish the Sale: 4 Strategies to Prevent Abandoned Online Carts
An abandoned cart could be a missed opportunity … or a potential second chance, depending on how you…
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Marketing / CommunicationsArticleOver 5 years old
Flipping the Switch on Ad Retargeting Can Generate More Money
Associations often use ad retargeting to encourage people to register for their events or buy other products. But…
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Marketing / CommunicationsArticleOver 5 years old
Marketing Study: Think Beyond Millennials, Gen Z
The marketing agency Zenith lays out a useful contrarian take on ad targeting: We might be past the…
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Marketing / CommunicationsArticleOver 5 years old
Could a Programmatic Advertising Program Work for You?
Advertisers are using programmatic advertising more and more to reach the right consumers with the right messages. According…
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AdvocacyArticleOver 5 years old
Report: IRS Reveals Groups Targeted in Political Probe
According to a Washington Times report, as part of a court case, the IRS last month revealed the…
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Marketing / CommunicationsArticleOver 5 years old
Report: Are You Sending Too Much Email?
A recent report covering the retail sector highlights the fact that saturating inboxes with too many emails can…
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Marketing / CommunicationsArticleOver 5 years old
Facebook Aims Beyond Its Borders With New Ad Offering
The company's retooled ad targeting platform, Atlas Solutions, offers something that many ad providers want—more details on the…
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Lawmakers: IRS Targeting Scandal Went Both Ways
After weeks of reports that the Internal Revenue Service has been targeting conservative political groups, the new head…
