Tag
Technology
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How Dark Social Is Skewing Your Data
Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. Also: ideas for…
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OperationsArticleOver 5 years old
Interoperability: When Systems Talk, Everybody Wins
Associations that embrace this new wave of technology won’t just survive, but stand to experience explosive growth, says…
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Executive LeadershipArticleOver 5 years old
Managing a Global Workforce Requires New Skills
As associations more often have employees operating in locations around the world, the skills required to manage that…
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Executive LeadershipArticleOver 5 years old
Why the CISO Is Getting a C-Suite Promotion
A recent study finds that the increased scrutiny of security incidents is leading many chief information security officers,…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: Where’s the Line in Personalization?
Take care to avoid the “creepiness factor” when implementing personalization tactics. Also: A few awesome facts about coffee,…
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Marketing / CommunicationsArticleOver 5 years old
Does the Algorithm Tell the Whole Story About Your Content?
When it comes to content strategy, it’s easy to lean on algorithms to make decisions on content presentation—but…
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Marketing / CommunicationsArticleOver 5 years old
AI and Email: A Match Made in Heaven?
Artificial intelligence is increasingly becoming the tool of choice for many email marketers, who find data-driven personalization can…
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Marketing / CommunicationsArticleOver 5 years old
Basketball and Blockchain: NBA Announces a Modern Twist on Trading Cards
NBA Top Shot, a new platform being developed by the creators of a successful blockchain-based game, will allow…
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MembershipArticleOver 5 years old
The Fix: Rock the Vote
Voting is a standard method for choosing a board, but it can be used for a lot more.…
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Meetings / EventsArticleOver 5 years old
Tech Memo: Virtual Call to Order
Optimize remote and in-person meeting engagement.
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Executive LeadershipArticleOver 5 years old
Talking Tech: Accelerate With Agile
Agile methodology is an iterative workflow that can help teams prioritize, manage, and complete work on time and…
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Organizational StrategyArticleOver 5 years old
Data Nugget: Still Struggling With Data
Businesses of all types use data analytics to gain a competitive edge and stay ahead of external trends…
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Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How Security Practices Can Deepen Value
Other than providing security, improving privacy practices can reinforce the association-member relationship. Also: how science says to structure…
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Organizational StrategyArticleOver 5 years old
The Treadmill Effect: Digital Transformation and the Challenges of Keeping Up
A recent Gartner report reveals that the biggest perceived risks in tech these days are related to the…
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AdvocacyArticleOver 5 years old
LGBTQ Group Helps Tinder Develop New Travel Safety Feature
The popular dating app Tinder will now provide warnings to users in countries where same-sex relationships remain illegal…
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Marketing / CommunicationsArticleOver 5 years old
Why One Group Took the Plunge Into Podcasting
The International Trademark Association launched a podcast last fall to talk industry trends. The twice-monthly cast not only…
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AdvocacyArticleOver 5 years old
Library Groups Say LinkedIn Policy Changes Could Violate Users’ Privacy
Library patrons have long had access to resources from Lynda.com, now known as LinkedIn Learning. But library organizations…
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OperationsArticleOver 5 years old
Ask These Five Usability Questions Before You Choose Your Next Software Tool
Good apps provide a good flow—both in their own user interface and when they interact with other tools.…
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Meetings / EventsArticleOver 5 years old
Daily Buzz: Modernize Your Conference With an Event App
Give your annual meeting a tech refresh with an event app. Here’s how to get stakeholders on board.…
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LearningArticleOver 5 years old
The Internet of Things: Creating Value For Associations
JP Guilbault, a thought leader on the future of work and technology, breaks down the implications and advantages…
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Career DevelopmentArticleOver 5 years old
Study: Automation Will Change the Economy—But Not Consistently
A report from the firm McKinsey & Company says automation will deepen a rural/urban divide, while some types…
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Organizational StrategyArticleOver 5 years old
Maker Mindset: Six Ways Associations Can Embrace Side-Hustlers
Sometimes, the most innovative ideas come not from established companies but from people moonlighting with off-hours experiments. Associations…
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Marketing / CommunicationsArticleOver 5 years old
When’s the Best Time to Send a Marketing Email? It’s Complicated
A recent email benchmarking guide from Campaign Monitor notes that, based on the average, the best day to…
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Career DevelopmentArticleOver 5 years old
Study: Internet Leaving Low-Skilled Workers Behind
A study from North Carolina State University found that the internet created a disparity in how employers recruit…
