Tag
test
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Marketing / CommunicationsArticleOver 2 years old
Behind a Winning “Coolest Thing” Contest
Now in its second year, the California Manufacturers and Technology Association’s competition is a helpful advocacy and outreach…
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Marketing / CommunicationsArticleOver 2 years old
Four Tips for Successful User Testing for Your Website
Your website is one of the most valuable tools your association has for keeping current members informed and…
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Executive LeadershipArticleOver 2 years old
Comings and Goings: Career Moves in Associations
Association professionals are always on the move. Here’s our monthly roundup of new hires, career changes, and retirements…
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Career DevelopmentVideoOver 5 years old
ACHQ Coaching Testimonial
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and…
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Career DevelopmentVideoOver 5 years old
ACHQ Coaching Testimonial
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and…
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Career DevelopmentVideoOver 5 years old
ACHQ Coaching Testimonial
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and…
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Marketing / CommunicationsArticleOver 5 years old
How to Boost Website Engagement With A/B Testing
Member engagement is a key measure of an association’s marketing success. One way to track this engagement is…
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Marketing / CommunicationsArticleOver 5 years old
Dairy Association Takes State Fair’s Butter Cow Tradition to Social Media
The Ohio State Fair has been canceled, but the American Dairy Association Mideast is still making room for…
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MembershipArticleOver 5 years old
Helping Members Shine With a Virtual Office Contest
At what seemed like the flip of a switch, Americans went from commuting road warriors to a pajama-clad…
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Members onlyAdvocacyTemplateOver 5 years old
ASAE Comments on Association Health Plans
A 2018 comment letter from the American Society of Association Executives (ASAE) to the U.S. Department of Labor…
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Members onlyAdvocacyTemplateOver 5 years old
ERA Testimony for House Judiciary Hearing
Written testimony from the Electronic Retailing Association (ERA) to the U.S. House Judiciary Committee opposing the Marketplace Equity…
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Members onlyAdvocacyTemplateOver 5 years old
ERA Testimony for Internet Sales Tax
Written testimony from the Electronic Retailing Association (ERA) to the U.S. House Judiciary Committee on proposals to require…
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AdvocacyArticleOver 5 years old
New Genetic Testing Program Aims to Help Parkinson’s Patients, Boost Research
PD GENEration, a new initiative of the Parkinson's Foundation, will give patients access to free genetic testing and…
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Why A State Construction Group Gave Legislators a Drug Test
The West Virginia State Building and Construction Trades Council got more than two dozen state legislators to voluntarily…
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Marketing / CommunicationsArticleOver 5 years old
Membership Hack: Raise Awareness With Testimonials
The American Academy of Implant Dentistry created patient testimonials, a PSA-style video, and a website to increase public…
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AdvocacyArticleOver 5 years old
In “Digital Protest,” NAACP Urges Users to Boycott Facebook
The civil rights organization launched a weeklong boycott of Facebook Tuesday, saying it had failed to respond strongly…
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Meetings / EventsArticleOver 5 years old
Up Your Event’s Instagram Game
As made-for-Instagram pop-ups grow in popularity nationwide, it may be time for your association to make its next…
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Marketing / CommunicationsArticleOver 5 years old
Idea Bank: A Student Video Contest Gets the Message Out
What’s the great idea? “Make Time 2 Sleep” high school video contest Who’s doing it? American Academy of Sleep Medicine…
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MembershipArticleOver 5 years old
Use A/B Testing to Learn What Brings Members Back
When the American Art Therapy Association wanted to find the most effective way to bring lapsed members back…
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MembershipArticleOver 5 years old
Membership Memo: Sell a Sweeter Deal With A/B Testing
Use A/B testing to learn what brings members back.
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Marketing / CommunicationsArticleOver 5 years old
When It Comes to Messaging, Nothing Compares to A/B Testing
When Joseph Cephas, vice president of communications for the American Society of Interior Designers, began planning a member…
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AdvocacyArticleOver 5 years old
High School Principals Group Helps Members Manage School Walkouts
The National Association of Secondary School Principals offers guidance to its members, who will be overseeing student walkouts…
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MembershipArticleOver 5 years old
Membership Hack: Renewal Contest
To encourage quick renewals, the U.S. Personal Chef Association holds a monthly contest with a chance to win…
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LearningArticleOver 5 years old
How One Expo Drives Student Interest With a Design Contest
Detroit’s North American International Auto Show has held a long-running poster design contest targeted at high schoolers for…
