Tag
Web Analytics
-
Marketing / CommunicationsArticleOver 2 years old
Four Ways Apple Changed Your Marketing—and Three Solutions to Fix It
Association marketers have largely tamed the complexities of pandemic-era communications; now it’s time to contend with the next…
-
Marketing / CommunicationsArticleOver 2 years old
Data Visualization 101: 5 Places for Associations to Start
Want to build a simple chart? Aiming to get ambitious with interactive graphics? Something in between—or entirely different?…
-
MembershipArticleOver 5 years old
Top Ways to Analyze Visitor Website Engagement
Now more than ever, associations must demonstrate value to retain their members. One of the keys to accomplishing…
-
Marketing / CommunicationsArticleOver 5 years old
Four Ways to Fight Fake Traffic on Your Association’s Site
Fake traffic is growing more sophisticated than ever, and that could be bad news both for your analytics…
-
LearningArticleOver 5 years old
Education: Analytics for Student Success
NACUBO, AIR, and EDUCAUSE are helping colleges and universities increase their data savvy to drive better educational outcomes.
-
Marketing / CommunicationsArticleOver 5 years old
Does Your Content Measurement Strategy Track What Actually Matters?
With a strategic mindset guiding your analytics, your content can serve big-picture business goals, not just drive traffic…
-
MembershipArticleOver 5 years old
Four Analytics Goals Every Association Should Track
Every marketing team has an objective. You’re trying to draw your visitor’s attention somewhere to do something, be…
-
Organizational StrategyArticleOver 5 years old
Higher-Ed Groups Join Forces to Promote Analytics
Three higher-education associations are encouraging college and university leaders to embrace analytics as a way to improve strategic…
-
Marketing / CommunicationsArticleOver 5 years old
Daily Buzz: How Dark Social Is Skewing Your Data
Dark social shares mean your team could be basing its marketing insights—and budget—on inaccurate data. Also: ideas for…
-
Career DevelopmentArticleOver 5 years old
Why Human Resources and Analytics Make a Great Team
HR was often forgotten about in analytics conversations just a few years ago, but evidence seems to be…
-
MembershipArticleOver 5 years old
Daily Buzz: Predicting Future Success
You can’t foresee the future, but you can use past data to paint a picture of what’s to…
-
Business DevelopmentArticleOver 5 years old
NCAA Makes Big Data Play in New Deal
In a move that brings together the sizable amount of data college sports produces annually, the NCAA will…
-
Meetings / EventsArticleOver 5 years old
Can You Have Too Much Event Data?
Data is important and helps inform decisions when it comes to your meetings and events. However, is there…
-
Career DevelopmentArticleOver 5 years old
Site Helps Architects Create a Career Blueprint
As the big data trend continues to grow, associations are crunching the numbers to make decisions about their…
-
Career DevelopmentArticleOver 5 years old
Tech Memo: Career Blueprint
Using data to design a path to licensure.
-
MembershipArticleOver 5 years old
Analytics Will Make You See Members Clearly
Membership teams have questions about how to build insights from web analytics. A few experts explain how membership…
-
Marketing / CommunicationsArticleOver 5 years old
Accelerate Your Web Analytics
There's one piece of data that Beth Arritt, director of marketing at the American Association of Airport Executives,…
-
Marketing / CommunicationsArticleOver 5 years old
Accelerate Your Analytics: Use Web Analytics to Build Insights
Your website gives members and other key stakeholders a doorway to helpful information, resources, and engagement opportunities—all while…
