Tag
word of mouth
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Marketing / CommunicationsArticleOver 5 years old
Association of National Advertisers’ Latest Acquisition Aims for Word of Mouth Buzz
ANA, which has acquired a number of smaller groups in recent years, announced the latest addition to its…
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MembershipArticleOver 5 years old
Word of Mouth: Recruit Passionate Members As Marketers
Leverage the importance of word of mouth by encouraging your members to volunteer their voices. Also: Dreamforce is…
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Marketing / CommunicationsArticleOver 5 years old
How a Few Key Influencers Can Spread Your Message
In June, researchers at the University of Southern California shared a discovery about the dynamics of social networks:…
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MembershipArticleOver 5 years old
Make the Dynamics of Member Influence Work for You
Social-network research shows just a few influential members of a large group can take a new idea and…
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Marketing / CommunicationsArticleOver 5 years old
Have You Heard? Tips on Word-of-Mouth Marketing
Sometimes the best way to market your organization is via the people who are already a part of…
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MembershipArticleOver 5 years old
Social Media Roundup: Word Of Mouth Marketing Strategies
Most members put a great weight on word of mouth before joining a professional association. Also: How to…
