Another Apple event, another round of rumors. Once again, the speculative promises of an iWatch, new iPhone, or any number of wonder devices all ended up wrong. But in the wake of Apple’s Worldwide Developers Conference keynote, there’s still plenty of news to digest. More in today’s Social Media Roundup.

WWDC’s Big Reveals

Apple announces iOS 8 at WWDC http://t.co/eJQm8LlfWG by @AndrewWrites

— Ars Technica (@arstechnica) June 2, 2014

Apple debuted its latest mobile operating system Monday, predictably named iOS 8, during WWDC. The company also updated Mac OS X. Along with the standard suite of graphical upgrades and interface changes, some new features could be handy around your organization as more and more mobile devices become part of the workplace.

Is your office looking for a Dropbox alternative? Apple has beefed up its suite of iCloud offerings to build a more competitive cloud storage provider. Are your IT pros concerned about the vulnerability of privileged association information being stored on private mobile devices? Apple’s Touch ID security protocol is being expanded to individual apps.

And for those with coding experience in associationland, Apple’s new programming language, Swift, could become a tantalizing option for development on Apple platforms, with programming results appearing in real time alongside the raw code as it’s written. Or, if you’re so inclined, just stick with the new health-focused options and keep the workplace at bay. (ht @arstechnica)

Saving Clicks, One Tweet at a Time

It’s addictive and bad for you. RT @ezraklein: The case for treating sugar like a drug:

— Saved You A Click (@SavedYouAClick) June 2, 2014

The voice of many social media outreach efforts centers on a single goal: prompting a click, be it with an engaging image, a tantalizing headline, or, in many cases, vague references to what a link contains to ensure that curious surfers can’t resist.

In comes Saved You a Click, a Twitter account that should be familiar to followers of HuffPo Spoilers. The brainchild of Jake Beckman, content catalyst at social media aggregator RebelMouse, Saved You a Click names names, spoils spoilers, and details lists—all while lampooning the common editorial strategy. The takeaway for your association? Don’t allow your social media efforts to fall prey to the temptations of clickbait. You may get a few more clicks, but at what cost?(ht @SavedYouAClick)

A New Look for Twitter

Starting today, we're rolling out a new font on http://t.co/zDdcbPwclU, moving from Helvetica Neue to Gotham.

— Support (@Support) May 30, 2014

No, your eyes aren’t playing tricks on you. Like Wikipedia before it, Twitter has rolled out a minor design change, replacing its Helvetica Neue font with Gotham. (ht @Support)

(Apple)