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Friday Buzz: An Association Pro Evaluates Periscope

By / Jun 19, 2015 (Twitter)

A communications expert weighs in on a possible problem with live streaming at association events. Plus: Who remembers hit counters?

This week, we wrote about some of the goings-on during the Association Media & Publishing Annual Meeting and highlighted experiments with Twitter’s live-streaming platform, Periscope.

Communications pro Maggie McGary, who was one of those experimenters, recaps her experiences using Periscope in a blog post and discusses what its implications are for associations.

“Heads up, event planners—you need to start incorporating this into your exhibitor offerings!” she declares.

But as excited as McGary is about the potential of live streaming, she highlights a big issue that will have to be worked out: “[A]ssociations themselves may decide it’s cool to live-stream events but may not think it’s so cool if attendees stream, record, and distribute that same content to the world for free.”

And, as McGary admits, these tools may end up being annoyances for some organizations.

“I know from past experience that it was hard enough to keep attendees from recording video or taking photos of speakers who insisted that no video or photos be allowed; I can only imagine the fun trying to also monitor Meerkat, Periscope, Twitter, YouTube, and other channels for livestreams and/or recorded livestreams of those events,” she writes.

But that doesn’t mean your association can’t give Periscope or Meerkat a try!

Infographic of the Day

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Need a refresher on the basics of search engine optimization? Check out the full version of the infographic above from SEOHalt, brought to our attention by SocialFish.

Other Good Reads

Take a trip back in time and explore the early days of web analytics, including the much-maligned hit counter, in this blog post from analytics company Amplitude.

The Nonprofit Center at La Salle University poses a question that many members and employees alike are asking themselves: “Where’s the work-life balance?” The research findings may surprise you.

It’s easy to get wrapped up in glamorous technology, but as this upcoming webinar hosted by BusyEvent Chief Evangelist David Schenberg states, “The Future of Events Is Not All About Technology.”

Morgan Little

Morgan Little is a contributor to Associations Now. More »

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