Tag
Customer Engagement
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MembershipArticleOver 5 years old
What a Customer-Driven Association Might Look Like
A recent report from a nonprofit software maker suggests that associations are going to become increasingly customer-driven, not…
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Marketing / CommunicationsArticleOver 5 years old
Spotify: Use Your Data to Tell a Story
How Spotify utilized the information it gathers about its customers’ listening habits to offer up some fascinating facts…
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MembershipArticleOver 5 years old
Hootsuite: Tweet for Help
Social management giant Hootsuite has a new trick up its sleeve that involves an old-school form of social…
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Marketing / CommunicationsArticleOver 5 years old
Mobile Study: The Home Screen is Where the Eyeballs Are
If you're trying to reach an audience with your app, the app alone isn't necessarily enough to win…
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Marketing / CommunicationsArticleOver 5 years old
Lunchtime Links: Breaking Down Business Barriers
Build a community with your customers or risk losing their allegiance. Also: why multiple forms of communication are…
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Marketing / CommunicationsArticleOver 5 years old
Email More Effective Than Social Media at Attracting Customers
New data from McKinsey & Company found that although email use is declining, it is still significantly more…
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MembershipArticleOver 5 years old
Loyalty Programs Valued, But Struggle With Engagement
While such programs are popular with companies, a new Forrester study on loyalty programs suggests that actual engagement…
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Marketing / CommunicationsArticleOver 5 years old
Three Things Your Association Can Learn from the Birchbox Model
Beauty product subscription service Birchbox reported its sales quadrupled last year and are on track to triple in…
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AdvocacyArticleOver 5 years old
Study: Firms Struggle to Develop Social Brand Ambassadors
New research from Ogilvy & Mather shows that brands are “largely failing at driving advocacy on social media.”
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MembershipArticleOver 5 years old
Help Wanted: The Key to a Member-Service Mindset
Drop a box and see who helps you pick it up. The simple quality of helpfulness is the…
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Marketing / CommunicationsArticleOver 5 years old
Gamification Marketers: New Study Offers Hope for Success
Gamification may not be a fad after all. Marketers just need to retool their strategy if they want…
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Marketing / CommunicationsArticleOver 5 years old
Starbucks Stretches its Loyalty Cards: What Can You Learn?
The extremely popular, closely-watched business model will expand beyond the stores starting in May. What could you learn…
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Marketing / CommunicationsArticleOver 5 years old
How Buffer’s Redesign Exemplifies Always-On Support
How one startup is the spiritual manifestation of a key takeaway from the ASAE Technology Conference. Also: Why…
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Marketing / CommunicationsArticleOver 5 years old
Lessons from Instagram’s Twitter Cards Controversy
Some changes could have members seeing red. But, is it ever worth it, for the good of the…
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Meetings / EventsVideoOver 5 years old
Creating a Memorable Experience: Lessons from The Mouse
Hear ten simple lessons learned from Mickey Mouse to help create memorable experiences for your members.
